Digital Marketing, Property Research/Lead Specialist

Job not on LinkedIn

🕒 April 16

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Logo of Pear Tree.

Pear Tree.

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates) • Establish and manage social media profiles (LinkedIn, Facebook, Instagram) • Ensure consistent branding and messaging across all digital channels • Source and scrape leads from platforms such as Property Guru • Identify potential property opportunities, owners, and agents • Build and maintain a structured lead database • Support outbound targeting strategies within the Christchurch market • Develop and execute monthly email campaigns targeting Christchurch-based agents • Create engaging content relevant to market activity and opportunities • Manage email lists and campaign performance • Plan and execute regular social media content • Share property insights, listings, and market updates • Align content with lead generation and brand-building goals • Maintain and update website content (listings, blogs, insights) • Ensure website is optimised for lead capture and user experience • Support basic SEO initiatives • Monitor the Christchurch property market (residential and commercial) • Provide regular insights on: Market trends, Pricing movements, Investment opportunities

🎯 Requirements

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment) • Strong understanding of NZ property platforms (e.g., Property Guru) • Experience in digital marketing, lead generation, or social media management • Ability to build and manage a website (Shopify, WordPress, Webflow, or similar) • Strong written and verbal communication skills (for email campaigns and content creation) • Highly organised and able to work independently • Experience working with Christchurch property market (preferred) • Familiarity with commercial property (preferred) • Basic SEO and analytics knowledge (preferred) • Experience with CRM systems or lead management tools (preferred)

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