Paid Media and Creative Specialist

🔥 8 minutes ago

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Manage and optimize paid advertising campaigns across Meta, Google, and other relevant channels across Australia and North America. • Optimize campaigns against ROAS and MER while monitoring overall marketing efficiency. • Own paid media budgeting, allocating spend across regions and channels using profitability, margin, and inventory signals. • Own the full-funnel paid architecture from prospecting through retargeting. • Scale winning campaigns, reduce acquisition costs, and build retargeting strategies that grow customer lifetime value. • Monitor competitor activity, market trends, platform updates, and emerging paid media best practices. • Turn photography, video, and campaign collateral into optimized ads across Meta and Google. • Analyze creative performance and identify winning hooks, messaging, offers, and formats. • Prepare performance-based creative briefs for designers, videographers, and UGC creators. • Adapt, resize, and refresh static creative assets and perform light video edits. • Build a repeatable creative testing framework across markets. • Align paid media with inventory, website changes, product launches, and seasonal priorities. • Build region-specific seasonal strategies for Australia and North America. • Support sales events, promotional periods, and product launches. • Develop separate acquisition and retention strategies for new and existing customers. • Use Klaviyo for customer segmentation and flow building, including past/lapsed spenders, VIPs, and high-LTV customers. • Use segmentation and first-party data to inform Meta and Google audience strategy. • Produce fortnightly campaign reports covering ROAS, MER, CAC, CPA, CTR, CPC, and conversion rate. • Analyze audience segments, customer behavior, purchasing trends, attribution, and conversion data using GA4 and other analytics platforms. • Provide actionable recommendations to improve marketing performance. • Collaborate with the eCommerce Manager to improve landing-page and product-campaign conversion rates. • Support product launches, seasonal campaigns, promotions, and the customer journey from first click through purchase.

🎯 Requirements

• 5+ years' experience managing paid advertising campaigns for eCommerce or consumer brands • Experience across Australian and North American (US & Canada) markets • Strong experience with Meta Ads Manager and Google Ads • Experience with Meta AI/Advantage+ optimization tools • Working knowledge of Klaviyo, including audience segmentation and flow building • Experience with Shopify and Google Analytics 4 (GA4) • Understanding of Marketing Efficiency Ratio (MER), ROAS, and CPA metrics • Graphic design skills using Canva, Photoshop, or similar tools • Ability to adapt creative assets for paid social • Experience analyzing creative performance and translating insights into creative recommendations and briefs • Excellent written and verbal English communication skills • Strong analytical and problem-solving abilities • UGC creator management experience highly regarded • Conversion Rate Optimization (CRO) experience highly regarded • Confident use of AI tools such as ChatGPT, Claude, or MetaAI highly regarded • Experience with fashion, lifestyle, sporting goods, or outdoor retail brands highly regarded • Must disclose existing ongoing roles or client work • Must reflect the engagement on LinkedIn as “Independent Contractor”

🏖️ Benefits

• 100% remote work from home • Flexible time management as an independent contractor • Flexible work schedule for collaboration with North American commercial business and AU business hours