Creative Strategist – Paid Social, Performance Creative

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🕒 March 11

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Huzzle.com

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

👥 HR Tech

☁️ SaaS

💰 $1.8M Pre Seed Round - Huzzle on 2024-04

Recruitment • HR Tech • SaaS

Huzzle. com is an AI-native hiring platform that connects companies with pre-vetted, remote talent—especially sales and go-to-market roles—through a streamlined sourcing, interviewing, hiring, and payroll workflow. The platform uses AI-driven candidate search and automated interviews (with expert review) to surface high-quality candidates quickly, then handles contracts, onboarding, and cross-border payroll and compliance so employers can hire globally in days. It also offers a candidate-facing experience that matches applicants to remote roles after a single 20-minute interview and provides a curated talent marketplace.

📋 Description

• About HuzzleAt Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member. • **Role Type: Full-time** • **Engagement: Independent Contractor ** • **Job Summary**We’re hiring a **Creative Strategist** to build and operate a **systematic, data-driven creative engine** that improves ad performance across multiple home improvement client accounts. • This role sits between **performance data and creative production**. You will diagnose why ads succeed or fail, design structured creative testing frameworks, and translate insights into detailed briefs for production teams. • You will **not manage ads, edit videos, or run client calls**. Instead, your focus will be building a repeatable creative system that continuously improves **CPL, creative performance, and account stability**. • This is an ideal opportunity for someone with strong **paid social creative strategy experience** who enjoys combining **analytics, consumer psychology, and structured experimentation** to drive measurable results. • Key Responsibilities • - Analyse performance across multiple paid social campaigns for home improvement clients. • - Diagnose creative performance issues using data points such as **hook rate, CTR, thumb stop rate, watch time, frequency, and CPL trends**. • - Identify the **psychological drivers behind winning creatives** including transformation, safety, status, and esteem. • - Design **structured creative testing frameworks** including hook testing, angle testing, and CTA testing. • - Develop new creative angles and messaging based on market sophistication and audience awareness stages. • - Write **detailed creative briefs for videographers and editors**, ensuring production teams execute with clarity. • - Analyse test results and iterate creative direction based on performance evidence. • - Identify patterns and winning strategies across multiple client accounts and industries. • - Document insights and maintain a **shared creative knowledge system**. • - Collaborate closely with media buyers and production teams to improve overall account performance.

🎯 Requirements

• Must haves • - Proven experience improving **paid social performance through creative strategy**, not just media buying or copywriting. • - Strong ability to analyse **Meta Ads performance at the creative level** (CTR, hook rate, watch time, frequency, CPL trends). • - Experience building **structured creative testing frameworks** rather than relying on ad-hoc idea generation. • - Ability to clearly diagnose **why ads succeed or fail using data insights**. • - Experience writing **detailed creative briefs for video production teams**. • - Strong understanding of **consumer psychology and emotional buying drivers**. • - Ability to identify **patterns across multiple accounts and industries**, not just single campaigns. • - Clear, structured communication skills with the ability to translate insights into actionable creative direction. • - Strong ownership mentality with accountability for performance outcomes. • Nice to Have • - Experience working in a **performance-focused paid social agency environment**. • - Background in **high-ticket or local service industries** (home improvement, solar, roofing, property, kitchens, etc.). • - Experience analysing creative metrics like **Hook Rate, Thumb Stop Rate, Watch Time, CTR, and Frequency**. • - Experience managing **high-volume creative testing environments** with frequent launches. • - Understanding of **market sophistication and awareness stages**. • - Experience identifying and developing **unique mechanisms or differentiated offers**. • - Familiarity with **first-party data environments and creative-led targeting strategies**. • - Experience documenting insights and building internal knowledge systems using tools like **Notion**. • - Comfort using **AI tools such as ChatGPT or Claude** to accelerate research and ideation.

🏖️ Benefits

• - Fully Remote: Work from anywhere with international teams • - Peer Community: Connect with high-performing professionals in our network • - Ongoing Support: Receive guidance from Huzzle before and after placement • - Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals