Growth Marketing Specialist

Job not on LinkedIn

🔥 41 minutes ago

🌐 Mexico, Brazil – Remote

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💵 $3k - $4k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Logo of IMMERSE

IMMERSE

11 - 50 employees

Founded 2017

💼 Consulting

📦 Logistics

✈️ Travel

Consulting • Logistics • Travel

IMMERSE is a swimming instruction service based in London that specializes in providing adult swimming lessons. The company focuses on creating extraordinary swimming experiences for ordinary adults, emphasizing personal and bespoke instruction tailored to individual needs. IMMERSE operates with a mission to help adults discover the joy of swimming, offering a unique approach that encourages confidence and skill development for swimmers of all ages and fitness levels. With a commitment to patient and engaged instructors, IMMERSE is dedicated to helping adults stretch their potential in the water.

📋 Description

• Manage the execution of integrated B2B campaigns across email, content, social media, events, and other channels • Translate campaign strategies into actionable timelines, task lists, briefs, asset requirements, audience segments, and launch plans • Build, test, launch, and monitor campaign assets, ensuring links, forms, tracking, copy, creative, and audience targeting are accurate • Monitor campaign performance across engagement, leads, conversion, and pipeline contribution • Identify performance trends and recommend practical optimizations and experiments • Manage assigned campaigns from planning through launch and post-campaign analysis, coordinating stakeholders and dependencies • Build and manage marketing emails, nurture sequences, lists, forms, landing pages, and simple workflows in HubSpot • Monitor email, landing page, and funnel performance and recommend improvements • Ensure campaign tracking, UTMs, forms, and lead capture processes are implemented accurately • Support lead routing, campaign attribution, and marketing database hygiene • Document and improve repeatable processes, templates, and checklists • Manage content and social media calendars, coordinating deadlines, approvals, design, publishing, and distribution • Draft and adapt short-form content for email, social media, landing pages, newsletters, and campaign assets • Coordinate blog production with internal subject-matter experts and external writers • Manage the company newsletter process, including content collection, assembly, review, testing, and scheduling • Identify opportunities to repurpose and distribute existing content across channels • Monitor content and channel performance and recommend improvements to engagement and conversion • Manage marketing workstreams for webinars, conferences, and field events, including promotion, registration, communications, collateral, and follow-up • Coordinate event logistics and vendors, escalating decisions, dependencies, or risks early • Ensure accurate lead capture, upload, routing, and post-event follow-up • Support measurement of event performance, including registrations, attendance, engagement, leads, opportunities, and pipeline contribution • Create and update sales enablement materials such as one-pagers, presentations, email templates, case studies, and campaign kits • Keep shared marketing and sales resources organized, current, and easy to find

🎯 Requirements

• 3–4 years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a related role • Hands-on experience executing marketing campaigns across multiple channels • Strong project-management skills and the ability to independently manage several initiatives and deadlines at once • Experience with email campaigns, content, social media, events, lead generation, or other demand-generation programs • Comfort working with marketing performance data and using results to identify opportunities for improvement • Strong writing and editing skills, with careful attention to grammar, accuracy, tone, and audience • A proactive communication style and willingness to raise questions, dependencies, or risks early • Ability to work within an established strategy while bringing forward ideas and recommendations for improvement • Professional English proficiency • Hands-on experience with marketing automation platforms such as HubSpot Marketing Hub, Marketo, or similar tools, including emails, forms, landing pages, lists, and workflows (nice to have) • Experience using CRM and marketing data to understand campaign, funnel, and pipeline performance (nice to have) • Familiarity with UTMs, campaign tracking, conversion optimization, and A/B testing (nice to have) • Experience in B2B SaaS, EdTech, HR technology, learning and development, or enterprise marketing (nice to have) • Familiarity with Claude Design, project-management tools, CMS platforms, and webinar tools (nice to have) • Experience working closely with Sales on lead follow-up, event activation, or enablement materials (nice to have) • Spanish, Portuguese, or another language relevant to Immerse's markets (nice to have)

🏖️ Benefits

• Health insurance included • Fully remote work • Initial 6-month contract, with potential to extend • Occasional travel to US events is a plus but not required

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