Marketing Lead

Job not on LinkedIn

🔥 6 minutes ago

🇫🇷 France – Remote

💵 €70k - €90k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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In Tandem

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

☁️ SaaS

⚡ Productivity

B2C • SaaS • Productivity

In Tandem is a global technology platform that builds digital tools and apps to support families through key stages and daily life. The company develops and operates consumer-focused family solutions—including co-parenting, family organization, communication and parenting-schedule apps—that aim to improve connection, coordination, and peace of mind for modern families. In Tandem’s products are designed to simplify routines, support co-parenting and family communication, and provide resources during challenging times.

📋 Description

• Lead the marketing strategy for Europe, starting with France • Decide how OurFamilyWizard reaches families and professionals in each market • Agree acquisition goals with leadership and be accountable for achieving them • Grow the professional B2B2C channel through content, events, co-marketing, referral programs, and professional partnerships • Work alongside the in-country French sales team and help define professional channels in new markets • Drive consumer acquisition across Europe through the App Store, paid acquisition, partnerships, and content • Collaborate with US Growth, Lifecycle, Content, Design, and Product leads; adapt successful D2C initiatives for Europe • Set direction, make decisions, and execute marketing work directly when needed • Localize messaging about separation and co-parenting for each market, starting with France • Brief US teams on European market context • Represent European market needs to product, marketing, and leadership • Build the regional marketing team as the market grows

🎯 Requirements

• Around 8+ years in marketing for digital or consumer products, with experience across channel/partner marketing and direct consumer acquisition • Track record of launching and growing a product or initiative with measurable results • Hands-on command of paid acquisition, App Store/organic, content, CRM and lifecycle, and marketing analytics • Experience building initial marketing processes, partnerships, or channels • Current, real-time experience living and working in France • Experience marketing in another European market is advantageous • Experience with both B2B2C and B2C marketing • Experience marketing through professional or partner channels, such as legal, healthcare, or financial fields • Deep understanding of French family culture, separation, custody, and help-seeking behavior • Experience building marketing in a new market, region, product line, or company • Fluency in both French and English; French fluency is essential • Experience in legaltech, family or parenting products, or two-sided consumer subscription businesses is a plus • Knowledge of the French family-law or mediation world is advantageous