GTM Marketing Manager – India Launch

🕒 March 30

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India Market Entry

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📚 Education

🤝 B2B

Education • B2B

India Market Entry is a boutique consulting firm specializing in helping international education providers, universities, edtech companies, and other global education stakeholders enter and expand within India’s education market. IME focuses on strategic business development, regulatory navigation, market research, partnership building, and event-driven promotion (e. g. , DIDAC India), serving segments from early years and K–12 to higher education and skill development. The firm provides tailored market-entry strategies, compliance guidance, and channel development to enable foreign institutions and education businesses to scale in India.

📋 Description

• Develop end-to-end go-to-market strategies for international education products entering India, aligned with IME’s 4ME Framework™ phases. • Define market positioning, value propositions, messaging, and competitive differentiation for Indian buyers across K–12, higher education, and corporate segments. • Create phase-wise launch plans incorporating city-tier rollout sequences and persona-based targeting. • Co-own the Sales Discovery phase, driving campaign launch, outreach execution, demo conversion, and Proof of Concept achievement. • Design reusable GTM playbooks for product launches, city-wise roll outs, seasonal campaigns, and integrated digital + BTL execution.

🎯 Requirements

• 10–15+ years of progressive marketing experience, with a minimum of 3 years in a Head / Director-level role. • Demonstrated experience in EdTech, publishing, or B2C education companies. • Proven track record of building GTM and marketing strategies from scratch—not inheriting existing systems. • Experience launching an international product or brand in India, including city-wise rollout execution.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development opportunities