Inbound & Growth Marketing Specialist

🔥 0 minutes ago

🇮🇹 Italy – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Innovation Roundtable®

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

B2B • Enterprise • SaaS

Innovation Roundtable® is the leading network for innovation executives in large multinational firms. They facilitate workshops, summits, and online events designed to promote the exchange of innovative ideas and practices among corporate innovation leaders. With a focus on collaboration and learning through networking, Innovation Roundtable® provides a platform for executives to connect, learn from industry best practices, and drive their organizations' innovation agendas forward. The network hosts events with corporate giants like Amazon, Siemens, and BMW, offering deep dives into topics such as AI adoption, sustainability, and intrapreneurship.

📋 Description

• Own and improve inbound and growth marketing execution across content, email, website, SEO, and social distribution • Support paid campaigns when relevant • Repurpose event-generated recordings, transcripts, interviews, speaker insights, and member stories into useful content packages • Coordinate organic amplification with host and member company communication teams, speakers, members, and attendees • Write and continuously test conversion-focused messaging for individual events and audiences • Build, optimize, and maintain landing pages and registration funnels • Run structured tests on subject lines, invite formats, and audience framing to improve signups • Set up and maintain tracking for traffic, content downloads, and funnel conversion • Improve organic visibility across traditional SEO and AI-driven search • Plan, execute, and improve email campaigns, the IR newsletter, and event nurture journeys • Use AI tools to accelerate content creation, campaign iteration, and performance reporting • Partner with Sales and Programme teams to identify audiences, companies, topics, and behaviors producing high-quality guests and commercial opportunities • Share effective approaches across teams • Maintain an editorial and experimentation calendar, prioritizing high-value events and content opportunities • Identify and propose new marketing approaches, channels, and tools to test

🎯 Requirements

• Proven track record running inbound or growth marketing campaigns with measurable lead-generation or conversion results • Strong, demonstrable copywriting skills in English, with the ability to turn complex subject matter into clear, useful content for senior professional audiences • Solid understanding of content strategy, SEO, email/lifecycle marketing and conversion fundamentals • Familiarity with AI-search/AEO/GEO is a plus • Comfortable working hands-on with analytics and tracking tools, and able to diagnose funnel or engagement problems from the data, not just report on it • Comfortable working in CMS and marketing automation tools, including HubSpot, and able to learn new systems quickly • Regular, practical experience using AI tools such as Claude, ChatGPT, or Gemini for content, campaign testing, or reporting • Able to work independently, manage multiple campaigns/events at once, and prioritize with minimal oversight • Analytical mindset with strong attention to detail • Experience in membership-based, B2B business, events, or familiarity with corporate innovation, HR or marketing topics is a plus but not required • Strong English copywriting skills • Submit a CV and 2–3 examples of marketing projects, campaigns, or content, including role, audience, changes/tests, and measurable result for at least one example

🏖️ Benefits

• Fully remote work environment • International and collaborative working environment • Meaningful ownership over campaigns, content engines and experimentation, with the opportunity to shape our evolving inbound and growth approach • High level of independence and an opportunity to try new and exciting strategies