Director of Customer Growth Marketing

Job not on LinkedIn

🔥 8 minutes ago

🌐 Portugal, Spain, +1 more countries – Remote

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⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Logo of Iptor

Iptor

201 - 500 employees

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

Iptor is an international leader of cloud-based ERP software solutions specializing in Pharma, Publishing, Supply Chain, and Timber. The company provides fully integrated enterprise solutions that help distribution-focused organizations address complex order management and fulfillment challenges. With over 4,000 installations across more than 40 countries, Iptor utilizes micro-services oriented cloud platforms and smart technologies to deliver robust software solutions backed by expert support in distribution, manufacturing, and publishing sectors.

📋 Description

• Own Iptor’s installed-base growth strategy, segmentation and opportunity prioritisation • Build targeted upgrade, upsell, cross-sell and Account-Based Marketing programmes • Generate measurable marketing-sourced and marketing-influenced expansion pipeline • Translate product strategy into propositions, target segments and go-to-market plans • Lead positioning, messaging, launch support, sales enablement and adoption campaigns • Ensure customer-facing claims distinguish available capability from future roadmap • Feed customer response, objections and commercial outcomes back into Product • Develop lifecycle programmes supporting onboarding, adoption, renewal preparation and win-back • Build advocacy through references, case studies, reviews, advisory boards and user groups • Plan webinars, roundtables and selected external events with clear commercial objectives • Own customer-facing digital and social strategy, including LinkedIn and target-account engagement • Maintain a content calendar aligned to go-to-market, campaigns and advocacy • Provide Account Management and Pre-Sales with propositions, proof points, playbooks and campaign context • Use CRM and marketing technology to support segmentation, campaign execution and attribution • Measure pipeline, ARR contribution, adoption, retention support and programme ROI • Provide clear customer and commercial insight to leadership • Work cross-functionally with Product, Account Management, Customer Success and Finance

🎯 Requirements

• Senior B2B SaaS or enterprise software experience across customer growth, revenue marketing or lifecycle marketing • Strong Product Marketing capability across positioning, propositions, GTM planning and sales enablement • Evidence of generating pipeline, expansion ARR or other measurable commercial outcomes • Strong customer segmentation, commercial analytics and SaaS metrics knowledge, including ARR, NRR and retention • Experience across ABM, lifecycle, digital/social, customer advocacy and commercially focused events • Strong CRM and marketing automation literacy • Hands-on administration is desirable, with Pipedrive experience particularly valuable • AI-native approach to execution, including designing and using agents, automations and agentic workflows • High personal agency and commercial judgement • Strong editorial and quality judgement, including assessing and improving AI-generated output • Strong cross-functional leadership and executive communication skills

🏖️ Benefits

• Professional development and career growth opportunities • Comprehensive training and development programs • Inclusive, supportive, collaborative and innovative culture • Attractive salary package • Bonuses • Generous vacation days

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