Marketing Analytics Specialist

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🔥 1 minute ago

🌐 Colombia, Mexico – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

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Logo of Iron Mountain

Iron Mountain

10,000+ employees

Founded 1951

📦 Logistics

💼 Consulting

🏥 Healthcare

Logistics • Consulting • Healthcare

Iron Mountain is a global leader in information management services, offering a wide range of solutions such as digital transformation, data and IT security, asset lifecycle management, and records storage. With operations across more than 60 countries, the company serves various industries including financial services, healthcare, public sector, and energy. Iron Mountain's services aim to protect, unlock, and extend the value of customers' information, leveraging advanced technologies like its InSight Digital Experience Platform to unify physical and digital data. The company also provides warehousing and logistics solutions, with a strong focus on sustainability and security.

📋 Description

• Analyze full-funnel buyer journeys and cross-channel performance to optimize ROI across Demand Generation and Account-Based Marketing (ABM) programs. • Architect, build, and maintain interactive, high-impact dashboards using Google Looker Studio or Tableau. • Write clean, efficient SQL queries and Python scripts to integrate data across Salesforce, Marketo, attribution engines, and web analytics. • Partner with marketing leaders to conduct variance and root cause analyses and provide proactive recommendations when KPIs miss targets. • Design, evaluate, and report on A/B and multivariate tests to refine targeting and improve web conversion rates. • Uncover actionable insights across the full buyer journey and transform complex data into compelling stories that drive global growth strategy. • Optimize multi-touch attribution, ad spend, and pipeline conversion in partnership with marketing and executive leaders.

🎯 Requirements

• 4+ years of experience in B2B Marketing Analytics, Digital Analytics, or Business Intelligence roles. • Strong knowledge of SQL. • Experience with data visualization tools (Google Looker Studio or Tableau). • Experience with CRM systems (Salesforce). • Experience with Marketing Automation (Marketo). • Demonstrated experience managing multi-touch attribution platforms (e.g., CaliberMind, Bizible). • Experience integrating 1st- and 3rd-party data sources. • Deep mastery of core B2B performance metrics, including MQL, SQL, CAC, ROAS, LTV, and conversion velocity.

🏖️ Benefits

• Competitive compensation and benefits aligned with experience. • Flexible work options to support work–life balance. • Comprehensive health and wellness plans. • Opportunities for continuous learning and professional growth.

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