CRM & Lifecycle Manager

🕒 July 9

đŸ‡«đŸ‡· France – Remote

đŸ’” €43.4k - €69.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

đŸ‘» Ghost score 32%

infoinfo

đŸ—ŁïžđŸ‡«đŸ‡· French Required

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Logo of Joko

Joko

11 - 50 employees

Founded 2018

đŸ›ïž eCommerce

💾 Finance

đŸ‘„ B2C

eCommerce ‱ Finance ‱ B2C

Joko is a mobile application that enhances users' purchasing power by offering cash back rewards and automatic coupon codes on everyday purchases. With over 4 million members, the app allows users to earn cash back effortlessly as they shop at their favorite retailers. Joko simplifies the purchasing experience, ensuring that members never pay more than necessary for their purchases while accumulating rewards quickly.

📋 Description

‱ Design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users ‱ Own the end-to-end CRM strategy across in-app, push, and email, from onboarding to dormant-user reactivation ‱ Design onboarding journeys with messaging, timing, and triggers to accelerate activation ‱ Build retention and referral programs to deepen usage, drive word of mouth, and improve long-term retention ‱ Design cross-channel journeys delivering the right benefit to the right user at the right moment ‱ Partner with Data on behavioral segmentation and triggers ‱ Partner with Product to align lifecycle nudges with the in-app experience ‱ Run a continuous A/B testing program covering hypotheses, tests, learnings, and iterations ‱ Use AI to automate segmentation, copy iteration, QA, and reporting, and build production solutions ‱ Collaborate with Product, Data, User Acquisition, and Brand to drive company-wide growth ‱ Report to the VP Growth

🎯 Requirements

‱ 5+ years of experience in B2C CRM or lifecycle marketing ‱ Experience ideally in a high-growth mobile or consumer app ‱ End-to-end ownership of lifecycle programs ‱ Hands-on experience with modern CRM platforms such as Braze, Iterable, Customer.io, or similar ‱ Knowledge of in-app, push, and email CRM practices ‱ Knowledge of deliverability, segmentation logic, template design, and orchestration ‱ Fluency in cohort curves, funnel data, and A/B test results ‱ Experience running structured A/B testing programs and designing informative experiments ‱ Hands-on experience building AI solutions from scratch to improve workflows or drive impact ‱ Native-level French ‱ Fluent English, the internal working language ‱ User-centric approach, ownership, drive, and strong attention to detail

đŸ–ïž Benefits

‱ Flexible remote: If you live in Paris, you can choose to work from the office or from home with no constraints ‱ Access to a coworking space and a coworking budget for employees living elsewhere ‱ Work from most countries in the world for up to 3 months per year ‱ Top-market compensation ‱ Equity for everyone with the chance to own a piece of what you build ‱ Half-day each week dedicated to leveling up with AI ‱ Yearly offsite in amazing locations ‱ Budget for team-building events and monthly in-person gatherings ‱ Contribution to your ClassPass subscription ‱ 8-week leave paid 100% for the second parent

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