Paid Media Specialist

🕒 September 8

🇦🇺 Australia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Keypath Education

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.

📋 Description

• Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn • Leverage AI-powered campaign formats and emerging advertising technologies • Monitor, analyse and report on campaign performance from click-through to enrolment • Use data-driven insights to inform campaign optimisation decisions • Forecast lead volumes, media spend and performance outcomes • Partner with creative, content and web teams to develop campaign assets and optimise landing pages • Support conversion rate optimisation initiatives and testing strategies • Monitor industry trends, digital platform developments and consumer behaviours • Collaborate with internal stakeholders and external partners on marketing campaigns and strategic projects

🎯 Requirements

• Passion for digital marketing • Experience using data, technology and innovation to deliver campaigns • Analytical and problem-solving abilities • Commercial mindset focused on performance and ROI • Ability to translate complex insights into clear, actionable recommendations • Curiosity about AI, automation and emerging marketing technologies • Proactive mindset and ownership of work • Strong collaboration skills • Ability to adapt quickly in a fast-paced, high-growth environment • Must reside in Australia with full working rights • Preferred applicants may be required to complete a police check and other pre-employment checks

🏖️ Benefits

• Global EdTech leader across Australia and SE Asia • Flexible “Work Anywhere” model (remote, hybrid or office) • High-growth environment with strong career development opportunities • Collaborative, innovative, people-first culture • Certified as a Great Place to Work in Australia & Malaysia • Professional development support, including access to certifications and training programmes • Employee Assistance Program and wellbeing initiatives • Access to LinkedIn Learning and career development programs • IT Equipment provided for your success • Inclusive hiring experience