Copywriter – Strategist, VSL, AI

🔥 24 minutes ago

🌐 Philippines, Canada, +4 more countries – Remote

🇵🇭 Philippines – Remote 🇨🇦 Canada – Remote 🇨🇴 Colombia – Remote 🇵🇹 Portugal – Remote 🇦🇷 Argentina – Remote 🇵🇱 Poland – Remote

💵 $36k - $72k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 0%

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KittySpout

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

KittySpout is a direct-to-consumer pet product brand and online retailer focused on cat hydration and related accessories. The company sells cat water fountains (including wireless and stainless-steel models), replacement filters that claim to remove impurities, anti-splash mats, feeders, toys, supplements, and other accessories. Its website and marketing reference seasonal promotions, a VIP Cat Club, social channels, referral programs, and content such as a blog—indicating an e-commerce retail business model targeting cat owners.

📋 Description

• Manage the full creative process from scripting through final creative • Produce high-converting creatives for paid channels, including Meta VSLs, UGC ads, and direct-response ads • Script direct-response creatives • Analyze Meta creative performance data to improve creatives and advertising performance • Collaborate with the marketing team on creative concepts and ideas • Conduct customer and competitor research • Provide monthly and quarterly creative reports • Decide next steps for scaling Meta Ads through improved creative • Produce at least 15 ad briefs per week while maintaining volume and quality • Develop end-to-end VSL briefings covering angle, hook, script, and structure • Design AI-driven concepts and hooks for paid video • Partner with editors and performance marketers on testing • Iterate strategy based on creative performance data

🎯 Requirements

• Fully remote • Fluent in English • 3+ years of experience with performance creative for DTC brands or at a creative agency • Strong analytical skills and hands-on experience interpreting data from Northbeam, Facebook Ads, spreadsheets, and reporting tools • Willingness to work overtime or weekends if needed • Excellent cultural fit aligned with the stated company values • Excited to help scale the company and work closely with the founders • Proven VSL copywriting experience with direct-response/performance brands • Deep DTC experience, including naming brands and spend levels behind prior work • Proven experience with short- and long-form Meta VSLs, especially long-form VSLs • Current AI stack in production • Ability to deliver volume and quality in the same week without being chased • Deep fluency with DTC and modern consumer brands

🏖️ Benefits

• Generous performance bonus structure • Percentage of ad spend bonus structure • Fully remote work

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