Growth Marketing Manager – Lifecycle Lead

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Kueski

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💳 Fintech

💸 Finance

👥 B2C

💰 $23.3M Venture Round - Kueski on 2022-10

Fintech • Finance • B2C

Kueski is a Mexico-based digital financial services company and fintech that provides online, unsecured personal loans and microcredits, plus a buy-now-pay-later payment product called Kueski Pay. It serves consumers through a mobile app and website with fast, automated loan decisions (including products that don’t require a credit bureau record), and also offers merchant integrations to enable installment payments. Kueski emphasizes 100% online processes, data encryption, regulatory compliance with Mexican authorities (CONDUSEF/CNBV), customer support, and financial-education resources.

📋 Description

• Own the lifecycle MarTech stack end-to-end, including platform configuration, integration, and evolution • Integrate the CRM platform with behavioral analytics tools such as Amplitude and Segment for real-time audience activation • Enable real-time API-driven content, in-app and web messaging, and dynamic content powered by live data • Implement conversion tracking tied to loans disbursed, activations, and repayments • Establish control group methodology to measure true incrementality • Set up user-level preference management to respect communication preferences and reduce opt-out risk • Design scalable, data-driven customer journeys and automated database-powered flows • Build reusable journey templates, segmentation frameworks, and content modules • Define lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages • Audit and restructure the CRM environment, including segment architecture, naming conventions, attributes, and tags • Replace manual data imports with event-triggered, API-based audience activation • Establish governance standards for campaigns, journeys, and segments • Own lifecycle KPIs and dashboards and communicate strategic insights and recommendations • Partner with Product, Data Engineering, and Data Science on event tracking, predictive models, and product alignment • Run A/B and multivariate experiments across channels, content, and timing

🎯 Requirements

• 4+ years in lifecycle marketing or CRM • At least 2 years in a strategic, not purely operational, capacity within a major CRM/marketing automation platform • Experience with Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, or equivalent • Proven experience integrating CRM platforms with analytics or CDP tools for real-time audience activation • Experience designing scalable, data-driven lifecycle architectures with dynamic content, event-triggered journeys, and database-powered flows • Ability to activate real-time personalization APIs, in-app messaging, conversion tracking, and control group measurement • Experience diagnosing and remediating platform health issues, including segment bloat, attribute sprawl, and naming inconsistency • Strong analytical skills and ability to translate behavioral data into lifecycle strategy • Understanding of email deliverability, mobile push best practices, and omnichannel communication principles • Strong bias toward automation, system design, and scalability over manual campaign execution

🏖️ Benefits

• Diverse, inclusive workplace culture • Reasonable accommodations during the hiring process • Industry-recognized employer certifications and awards