Analytics Analyst

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Measure, analyze, and improve e-commerce performance • Ensure that key customer journeys and interactions are accurately measured • Turn data into insights for the E-commerce, Marketing, Product, and Technology teams • Create, configure, and maintain tags, triggers, and variables in Google Tag Manager • Implement and enhance e-commerce tracking in Google Analytics 4 • Define and implement events, parameters, and conversions • Develop dataLayer specifications for implementation by the development team • Technically validate the e-commerce dataLayer and events • Implement and validate e-commerce events, including view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase • Create custom events to measure specific website journeys and interactions • Troubleshoot tracking issues and data inconsistencies • Test implementations using GTM Preview/Debug, GA4 DebugView, and browser developer tools • Validate new e-commerce features and releases from an analytics and tracking perspective • Document the measurement plan, events, parameters, and implementation rules • Support the governance and organization of GTM containers • Monitor and analyze the complete customer journey across the e-commerce experience • Build and track conversion funnels • Identify drop-off points, friction, and opportunities to improve the digital experience • Monitor sessions, users, conversion rate, add-to-cart rate, cart abandonment, checkout abandonment, revenue, orders, average order value, and performance by channel, device, category, and product • Create and maintain digital performance dashboards • Develop ad hoc analyses to support E-commerce, Marketing, Product, and Technology decisions • Identify behavioral or measurement anomalies and investigate their causes • Support campaign and acquisition-channel analyses • Support CRO, experimentation, and A/B testing initiatives

🎯 Requirements

• Hands-on experience with Google Analytics 4 (GA4) • Strong experience with Google Tag Manager (GTM) • Experience creating and implementing tags, triggers, and variables • Experience implementing events and parameters in GA4 • Knowledge of Enhanced Ecommerce / GA4 Ecommerce • Experience implementing and validating dataLayer • Ability to prepare tracking specifications for development teams • Experience with tag debugging and validation tools • Knowledge of the key KPIs and funnels in an e-commerce operation • Experience with data visualization tools such as Looker Studio, Power BI, or similar platforms • Ability to independently investigate data and tracking issues • Basic to intermediate knowledge of HTML and JavaScript for tag implementation and troubleshooting • Experience with VTEX / VTEX IO (a plus) • Experience implementing analytics specifically in VTEX environments (a plus) • Knowledge of SQL (a plus) • Knowledge of BigQuery and GA4 export to BigQuery (a plus) • Knowledge of Google Ads and Meta Ads (a plus) • Experience implementing pixels and tags for media platforms (a plus) • Knowledge of digital behavior tools, heatmaps, and session replay (a plus) • Experience with CRO and A/B testing (a plus) • Knowledge of Brazil’s LGPD, cookies, Consent Mode, and consent management platforms (CMPs) (a plus) • Knowledge of server-side tagging (a plus)

🏖️ Benefits

• Dental plan (after the probationary period) • Health plan (after the probationary period) • Free transportation • On-site cafeteria • Profit-Sharing Program (PPR) • Brand discounts • Childcare assistance • Education assistance • Employee referral program • On-site coffee shop • Exclusive on-site stores for employees • Good Card Plus card • On-site banking service desk • Partnerships with educational institutions, gyms, and food service providers