Head of Marketing

🔥 1 minute ago

🌐 Brazil, Argentina, +2 more countries – Remote

🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇨🇷 Costa Rica – Remote 🇨🇴 Colombia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 19%

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Law Offices of Sabrina Li, P.C.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

💼 Consulting

⚖️ Legal

🤝 B2B

Consulting • Legal • B2B

Law Offices of Sabrina Li, P. C. is a boutique immigration law firm providing personalized legal services across all aspects of U. S. immigration law. With over 50 years of combined experience and offices in Los Angeles, Santa Ana, and Dallas, the firm represents individuals, families, small businesses, multinational companies, and academic organizations in matters such as family- and employment-based immigration, investor visas, naturalization, humanitarian relief, removal defense, appeals, and federal litigation. The firm emphasizes individualized attention, tech-enabled case management, and a strong track record of client success.

📋 Description

• Develop annual, quarterly and monthly marketing plans with qualified-lead, CPQL, CAC and ROAS targets • Manage the marketing budget and shift spend toward converting channels • Audit, rebuild and run Google Ads by practice area and language • Manage Meta and other paid channels • Set up conversion and call tracking with lead and referral sources • Report from lead to revenue by channel, practice area and language • Define qualified leads and speed-to-lead standards with the COO and intake team • Win back prospects who completed an assessment or consultation but did not retain • Oversee website, SEO and GEO, coordinating technical work with an external developer • Lead content, email nurture, past-client campaigns, referral partnerships and brand positioning • Lead and manage the marketing team and contractors through role cards, priorities, 1:1s, scorecards and hiring • Ensure ads, pages and scripts receive attorney review under California and Texas advertising rules • Build funnel tracking and dashboards during the first 30 days • Optimize conversion and follow-up processes during days 31–60 • Scale campaigns based on cost per retained client and ROAS during days 61–90 • Deliver monthly lead-to-revenue reports and grow retained matters in line with the firm's 25% revenue-growth goal • Send a written one-page report every Friday and attend weekly 1:1s with the CEO and COO • Make logged optimization changes within the approved budget while obtaining CEO approval for budget increases, channels, vendors, tools, hires, brand changes and legal claims

🎯 Requirements

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget • Hands-on Google Ads management, with results demonstrable in CPQL, CAC or ROAS before and after changes • Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager • Experience reporting from lead to closed client in a CRM • Strategic, goal-oriented thinking and ability to see the big picture • Working knowledge of SEO, GEO, Meta ads, email marketing and content planning • Advanced English (C1 or higher), spoken and written • Experience presenting to the CEO and writing reports in English • Experience leading remote teams across time zones • Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, preferred • Lead generation experience for US service businesses preferred • Experience with Lawmatics, GoHighLevel or Salesforce, CallRail, Dialpad, Monday.com or Box is a plus • Bachelor's degree in Marketing, Communications or a related field preferred • Google Ads or Google Analytics certification is a plus • Spanish and/or Mandarin Chinese proficiency is a plus but not required • Ability to work at least 4 to 6 hours daily overlapping with US Pacific Time • Outside work requires written approval • Willingness to undergo a 3-month probation with reviews at Days 30, 60 and 90 • Resume/CV, portfolio or campaign examples, and a quantified campaign description required for application

🏖️ Benefits

• Competitive compensation and performance-based bonuses • Fully remote with a flexible, results-driven work environment • Opportunity to build, lead, and grow a high-performing marketing team • Direct collaboration with firm leadership on business and marketing strategy • Career growth with a fast-growing U.S. immigration law firm