Regional Marketing Director

🔥 36 minutes ago

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Circle

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💳 Fintech

₿ Crypto

🌐 Web 3

Fintech • Crypto • Web 3

Circle is a financial technology company that focuses on utilizing blockchain technology to enable seamless, faster and secure transactions. Their main product, USDC, is a stablecoin designed to provide stability by being fully reserved and redeemable 1:1 for US dollars, and is widely used in global transactions to facilitate cross-border payments, crypto capital markets, and global dollar access. Circle offers an open developer platform that allows businesses to integrate blockchain functionalities such as programmable wallets and smart contracts into their applications. The company is committed to transparency and publishes regular reports on their reserve holdings.

📋 Description

• Serve as the primary marketing partner to the LATAM Managing Director • Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets • Develop and localize go-to-market (GTM) strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics • Partner closely with Business Development, Sales, and Revenue teams • Coordinate cross-functionally with global teams • Own the regional marketing calendar • Support partner and ecosystem marketing initiatives across LATAM • Lead regional event strategy and execution • Ensure all regional marketing programs comply with local regulatory and legal requirements • Track, analyze, and report on marketing performance against regional business and GTM objectives

🎯 Requirements

• 12+ years of experience in marketing • Experience operating as a senior regional marketing lead or business partner • Strong understanding of Brazil, Argentina, Colombia, Mexico, and other countries in Latin America market dynamics • Proven ability to plan and execute integrated marketing programs across multiple channels • Experience partnering closely with Sales, Business Development, and Revenue teams • Excellent written and verbal communication skills in English and Portuguese; Spanish proficiency strongly preferred.

🏖️ Benefits

• Flexible work environment • Encouragement of new ideas