PPC Specialist

🔥 11 minutes ago

🌐 Georgia (the country), Belarus, +2 more countries – Remote

🇬🇪 Georgia (the country) – Remote 🇧🇾 Belarus – Remote 🇵🇱 Poland – Remote 🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 29 days.
• 16 open roles for a team of 24.
• No salary listed.

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LBC Mortgage

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🛡️ Insurance

💸 Finance

Consulting • Insurance • Finance

LBC Mortgage is a mortgage brokerage and direct lending firm that provides personalized home purchase, refinance, and investment property financing solutions. Serving borrowers across multiple U. S. states and offering nationwide investor programs, the company offers a broad range of loan products—including conventional, FHA, VA, jumbo, DSCR, bank-statement, ITIN, non-QM, HELOC, hard-money, construction, and commercial loans—along with in-house underwriting, access to 100+ lenders, multilingual support, and educational resources to simplify the loan process from consultation to closing.

📋 Description

• Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms • Create and implement paid advertising strategies to generate high-quality mortgage leads • Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry • Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI • Create and optimize ad copy, landing pages, and campaign structures • Monitor campaign performance and identify opportunities for improvement • Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools • Conduct A/B testing to improve campaign effectiveness • Analyze lead quality and collaborate with the sales team to improve lead generation results • Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies • Prepare regular performance reports and provide actionable recommendations • Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

🎯 Requirements

• Previous experience in the mortgage industry is required • Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry • Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products • Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies • Experience generating mortgage leads through paid advertising • Strong analytical skills and the ability to optimize campaigns based on performance data • Experience with Google Analytics 4, Google Tag Manager, and conversion tracking • Understanding of advertising compliance requirements within the mortgage and financial services industry • Ability to work independently, take ownership of campaigns, and bring forward new ideas • Strong communication and problem-solving skills

🏖️ Benefits

• Opportunity to work with a growing U.S. mortgage lending company • A dynamic and collaborative marketing environment • The opportunity to take ownership of paid advertising strategies and contribute directly to company growth • Competitive compensation based on experience • Remote work flexibility

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