DTC Performance Marketing Specialist

🔥 0 minutes ago

🇦🇺 Australia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lifely

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Lifely is a direct-to-consumer furniture brand and Shopify-based online store that sells beds, sleeper sofas and kid-friendly mattresses/sofa-beds. The site emphasizes DTC offers like a 30-day trial, express shipping, a 365-day warranty, multi-country storefronts and promotional sales, positioning it as an online retailer of home furnishings.

📋 Description

• Own paid-growth strategy and hands-on Meta execution across multiple DTC brands and countries • Allocate and scale budget based on contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk • Prioritise brands and markets based on commercial opportunity, maturity, stock position, creative readiness, and growth potential • Build testing systems across campaigns, audiences, creative, offers, landing pages, and funnel stages • Turn creative-performance data into stronger hooks, angles, personas, formats, offers, and briefs • Diagnose creative fatigue, funnel friction, tracking gaps, offer problems, and commercial constraints • Adapt budgets, channel mix, offers, and creative strategy to each market • Build AI-assisted workflows for analysis, reporting, research, creative classification, briefing, and repeatable decision-making • Create concise daily and weekly reporting with clear recommendations: Scale, Fix, Hold, or Cut • Collaborate with creative, ecommerce, product, finance, and operations teams • Use Google, TikTok, YouTube, and Pinterest for profitable growth or market insight • Develop a repeatable portfolio growth system across brands and markets

🎯 Requirements

• Direct hands-on experience owning and scaling Meta Ads for DTC physical-product ecommerce brands • Personal ownership of at least AUD 50,000–100,000 in average monthly paid-media spend, or equivalent • Evidence of DTC purchase-conversion outcomes and budget decisions under real commercial constraints • Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability • Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration • Ability to turn campaign and business data into clear priorities and actions • Practical experience using AI for analysis, automation, reporting, research, or workflow improvement • Ability to manage multiple brands and markets concurrently without losing commercial or customer context • Strong reporting and stakeholder communication • Meaningful availability during Australian working hours • Direct experience operating close to a six-figure monthly paid-media portfolio, especially near AUD 600,000 per month • Shopify and ecommerce analytics experience • Hands-on Google Ads, Shopping, or Performance Max experience • TikTok Ads, YouTube Ads, or Pinterest Ads experience • Multi-market performance experience across Australia, the United States, Canada, or other international consumer markets • Experience building dashboards, SOPs, automated workflows, or AI-assisted operating systems • Working knowledge of landing-page conversion, CRO, attribution, and tracking • Experience with home, furniture, family, lifestyle, sleep, kids, or other consumer-product categories

🏖️ Benefits

• Remote work arrangement • Opportunity to work with a global portfolio of physical-product ecommerce brands • Opportunity to build AI-assisted workflows for analysis, reporting, research, creative classification, briefing, and decision-making