Marketing Specialist

🕒 September 26

🏢🏡 Melbourne – Hybrid

💵 A$80k - A$90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 18%

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Lifely

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Lifely is a direct-to-consumer furniture brand and Shopify-based online store that sells beds, sleeper sofas and kid-friendly mattresses/sofa-beds. The site emphasizes DTC offers like a 30-day trial, express shipping, a 365-day warranty, multi-country storefronts and promotional sales, positioning it as an online retailer of home furnishings.

📋 Description

• Support the development of the social media strategy and lead its execution for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UK • Plan and deliver marketing campaigns, including new product launches, brand ambassador collaborations and sales campaigns, across social, website, email and PR • Plan monthly content and brief it to the agency and internal team, ensuring deliverables are completed on time and in full • Analyse weekly and monthly performance and share results and key insights with the team • Work with the performance marketing team to supply ad-ready content, review performance and refine strategy based on insights • Liaise with the email team on campaign launches requiring email support • Work with the ecommerce team to align marketing campaigns with website activity and promotions • Oversee community management and ensure SLAs are met • Assist with special events and photoshoots, including consumer activations and influencer content • Manage social media and PR agencies day to day to drive growth across social channels • Report to and support the Marketing Manager

🎯 Requirements

• 3+ years' experience in marketing roles, with a strong focus on social media • A degree in marketing, commerce or a related field, or equivalent experience • Strong experience in social media management, analysis and content creation, including native analytics tools such as Meta Business Suite and TikTok Analytics • Experience managing integrated marketing campaigns across the full channel mix • Experience with PR campaigns, including influencer and brand ambassador campaigns • Experience briefing and managing social media or PR agencies • Experience in consumer or DTC brands • Ability to build and interpret weekly and monthly reporting dashboards • Experience working with brand, ecommerce, email and performance marketing teams • Experience with content calendar, briefing or workflow tools • Comfortable using AI tools to work more efficiently and help drive growth • Comfortable being in front of the camera for the occasional piece of content • Eligible to work in and currently residing in Australia • Experience marketing across multiple international markets is a plus (e.g. NZ, USA, Canada, UK) • Experience with GA4 and Shopify analytics is a plus

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