Marketing Manager – B2B, Digital Marketing

🕒 October 12

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

Where this job comes from

Posted on Liventus, Inc.'s careers page, not through a job board

First seen by Remote Rocketship October 12

Still open on Liventus, Inc.'s site. Checked 2 hours ago.

Logo of Liventus, Inc.

Liventus, Inc.

51 - 200 employees

Founded 2002

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Liventus, Inc. is a globally recognized custom software developer established in 2002 and located in Northbrook, IL. The company specializes in revolutionizing the Fintech and eCommerce industries with a strong focus on secure coding practices. Liventus is committed to developing and retaining top talent by offering competitive benefits, professional growth opportunities, and a balanced work-life environment. As part of a group of companies including Beacon Funding, ECS Financial Services, and EmbroideryDesigns. com, Liventus offers diverse career opportunities in equipment financing, eCommerce, and lease accounting. The company is celebrated for its approachable management and is Great Place to Work certified, with a high employee satisfaction rate.

📋 Description

• Understand Liventus’s services, solutions, industry priorities, client challenges and buying process • Translate technical capabilities into clear, differentiated messaging and compelling business value • Build and execute integrated marketing plans aligned with business and sales priorities • Own marketing calendars, recommend budgets, define campaign objectives and identify opportunities • Manage initiatives from concept through launch and measurement • Own website publishing, service and industry pages, blogs, resources, landing pages, forms and calls to action • Develop SEO initiatives covering buyer-intent research, on-page optimization, content gaps, internal linking and technical improvements • Develop and test GEO initiatives for AI-powered search and answer platforms • Improve website conversion paths through analytics, testing and clear messaging • Build editorial programs and thought leadership content around client problems and industry insights • Produce articles, executive LinkedIn posts, newsletters, short videos, webinar topics and sales materials • Develop case studies and validate technical statements and outcome claims • Plan and execute integrated campaigns for priority services, industries and target accounts • Manage email newsletters, targeted campaigns, segmentation, automation, testing and reporting • Manage company social channels, especially LinkedIn • Evaluate and manage paid search or paid social campaigns • Run webinars end to end and support ELFA and other industry events • Pursue podcasts, trade publications, partner webinars, conference panels and association opportunities • Align with sales on target audiences, qualified leads, follow-up expectations and CRM handoffs • Maintain a sales content library and develop collateral • Establish metrics and report on website, search, campaign, lead, meeting and pipeline performance

🎯 Requirements

• Typically 6–10 years of B2B marketing experience, with demonstrated ownership of integrated or digital marketing programs • Experience marketing IT services, technology consulting, enterprise software or other complex professional services is strongly preferred • Track record of independently setting priorities, executing campaigns and demonstrating business results • Ability to explain personal contribution to previous work • Ability to learn complex technology and industry topics quickly, understand buyer needs, and translate them into clear positioning and persuasive marketing • Excellent English writing, editing, interviewing and storytelling skills, including confidence working with senior executives and technical experts • Hands-on corporate website and CMS experience, preferably WordPress, including publishing, landing pages, forms and coordination of technical changes • Strong practical SEO experience and an informed approach to GEO and AI search visibility • Experience with email marketing, segmentation, nurture workflows and campaign reporting • Familiarity with HubSpot, Dynamics 365 Customer Insights, Mailchimp or equivalent platforms • Working knowledge of GA4, Google Search Console, campaign tracking and CRM reporting • Ability to connect marketing performance with lead quality and pipeline outcomes • Experience delivering content, LinkedIn programs, webinars and integrated campaigns • Strong project management across multiple stakeholders • Comfort working with US-based leadership and teams in India, including agreed working-hour overlap • Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent practical experience

🏖️ Benefits

• Group Mediclaim Policy • Parental Insurance Coverage • Accident Policy • Retirement Benefits (Provident Fund) • Gratuity • Overtime Bonus • Paid Vacation & Holidays • Profit Sharing & Incentives

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