Digital Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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Logo of Twilio

Twilio

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Collaborate with campaign teams to orchestrate digital journeys for global and regional campaigns • Partner with Field Marketing teams to provide strategic digital advice and tactical support • Design and activate account-based marketing campaigns supporting customer lifecycle and retention • Plan, execute, and optimize multi-channel digital marketing campaigns across search, display, paid social, email, programmatic, and SEO • Drive digital channel optimization, scalability, efficiencies, and best practices • Manage project priorities and ensure timely, accurate, high-quality delivery • Monitor digital marketing trends across the APJ region and identify ideas to test and scale • Monitor, analyze, and report on KPIs including CPL, ROAS, CTR, conversion rates, and engagement • Use GA-4, Salesforce, Tableau, and Looker to develop actionable performance insights and reporting frameworks • Build and expand a regional Demand Creation Hub and team • Work with Marketing Analytics to maintain trusted regional demand creation reporting • Advocate for local customers and deliver high-quality digital engagement experiences across customer journeys

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field • 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific • Strong understanding of SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, and content marketing • Hands-on experience with analytics and CRM/marketing automation platforms such as GA-4, Marketo, and Salesforce • Excellent project management skills • Strong communication and copy-editing skills in English • Ability to adapt strategies to diverse regional markets and different audiences • Experience working cross-functionally with global, regional, and local marketing and product teams • Track record of building teams, directly or indirectly • Ability to track regional KPIs and manage sub-regional digital channel and activation requirements

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental leave • Ample wellness leave • Healthcare • Retirement savings program • Volunteering and donation support

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