Digital Marketing Manager

🕒 September 7

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Drive demand creation and acceleration for Twilio’s CPaaS portfolio • Design and implement digital strategy to build pipelines across direct sales and self-serve motions • Orchestrate channel mix to amplify regional campaigns and targeted programs • Collaborate with Campaign Management, Product Marketing, and Sub-Regional Field Marketing teams • Orchestrate digital journeys for global and regional campaigns in target markets and audiences • Provide strategic digital advice and tactical support across digital channels • Design and activate account-based marketing campaigns supporting customer lifecycle and retention • Plan, execute, and optimise multi-channel campaigns across search, display, paid social, email, programmatic, and SEO • Drive digital channel optimisation strategies, scalability, efficiencies, and best practices • Manage project priorities and ensure timely, accurate, high-quality delivery • Monitor digital marketing trends across the APJ region and identify ideas to test and scale • Monitor, analyse, and report KPIs including CPL, ROAS, CTR, conversion rates, and engagement • Use GA-4, Salesforce, Tableau, and Looker for performance insights • Develop and maintain reporting frameworks that inform strategic decisions and campaign optimisation • Build and expand a regional Demand Creation Hub • Work with Marketing Analytics to establish trusted regional demand creation reporting • Build world-class digital content and engagement experiences across customer touchpoints

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field • 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific • Strong understanding of SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and related digital channels • Hands-on experience with analytics and CRM/marketing automation platforms such as GA-4, Marketo, and Salesforce • Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment • Strong communication and copy-editing skills in English • Ability to adapt strategies to diverse regional markets and different audiences • Experience working cross-functionally with global, regional, and local marketing and product teams • Track record of building teams, directly or indirectly • Ability to track regional KPIs and manage sub-regional digital channel and activation requirements • Experience building regional demand creation reporting with Marketing Analytics • Ability to work remotely from India, specifically Karnataka, Tamil Nadu, Telangana, Maharashtra, or Delhi

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare • Retirement savings program • Remote-first work arrangement • Occasional travel to project or team in-person meetings • Support for employee volunteering and donation efforts