Senior Growth Data Analyst

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Lodgify

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 $30M Series B on 2022-11

Consulting • Marketing • Logistics

Lodgify is a comprehensive vacation rental property management software company that helps property owners and managers streamline their operations. It offers features such as a reservation system, unified inbox, guest management, task management, automation, reporting and analytics, and owner statements. Lodgify supports integrations with major booking platforms like Airbnb, Booking. com, Vrbo, and Expedia, providing a channel manager to sync calendars, rates, and reservations. It also enables users to create custom websites with a booking widget, supporting platforms like WordPress, Squarespace, Wix, and more. With additional tools like dynamic pricing, a mobile app, and AI-powered automation, Lodgify aims to increase productivity and enhance guest experiences for short-term rental businesses. The company provides free onboarding, personalized support, and a variety of resources to ensure a smooth transition to their platform, appealing to individual hosts, property managers, and various types of accommodations.

📋 Description

• Design, calibrate, and maintain Marketing Mix Models to quantify cross-channel marketing performance and guide media spend allocation • Architect scalable data models and analytical schemas integrating multi-channel marketing, web, and product telemetry • Use BigQuery, DBT, RudderStack, and Omni to build unified growth datasets and self-serve analytics • Conduct exploratory analytics across paid search, paid social, and organic acquisition channels • Use AI tools to accelerate analysis and automate recurring reporting workflows • Identify and deploy analytics automation opportunities through Lodgify’s AI Enablement programme • Design measurement and incrementality frameworks for CRM and lifecycle workflows • Evaluate impacts on customer activation, retention, and lifetime value • Design measurement frameworks for AI search visibility, LLM answer-engine share of voice, and GEO channel traffic • Synthesize quantitative findings into visual artifacts and strategic narratives for marketing leaders and stakeholders • Own the measurement stack, including MMM, incrementality and geo-lift testing, and privacy-first server-side event tracking • Partner with Marketing, Product, and Finance teams on CAC and LTV unit economics • Establish data documentation, reporting standards, and visualization guidelines • Mentor peers and set data quality standards across the growth organization

🎯 Requirements

• Hands-on experience with at least one of Marketing Mix Modeling (MMM) or incrementality testing • Proven experience with marketing analytics • Deep knowledge of CAC, LTV, ROAS, and multi-touch attribution • Ability to write advanced, production-grade code • Ability to build robust data models transforming raw marketing telemetry into scalable analytical structures • Experience with privacy-first tracking approaches • Expertise with BigQuery, DBT, RudderStack, and Omni • Ability to synthesize complex datasets into concise, decision-useful insights • Strong data visualization and storytelling capabilities • Business acumen and ability to connect analytics to commercial outcomes • Structured problem-solving and risk mitigation skills • Stakeholder management across conflicting priorities • Ability to influence cross-functional decisions without formal authority • Ability to present technical insights clearly to marketing leaders and cross-functional stakeholders • Applications and CVs must be submitted in English

🏖️ Benefits

• Remote Flexibility: The freedom to work from home any day that works for you • 25 working days of paid vacation • Jornada Intensiva in August • Premium health, dental, and mental health support via Alan • Pre-existing conditions are covered • €150/month meal allowance on your Alan card • 50% off Ametller Origen prepared dishes at the office • Flexible Remuneration for extra meal costs (up to €70/mo) • Flexible Remuneration for public transport (up to €136/mo) • Table, ergonomic chair, and monitor for home setup • Free Spanish classes • Cash rewards for employee referrals • Daily office breakfast • Monthly team events • Inclusive, high-energy work environment