Senior Regional Marketing Lead – DACH

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SoSafe

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🔒 Cybersecurity

📚 Education

💰 $73M Series B on 2022-01

Consulting • Cybersecurity • Education

SoSafe is a leading human risk management platform that specializes in strengthening security culture and behavior within organizations. The company offers a variety of products and solutions including personalized micro-learning, smart phishing simulations, and an AI-powered conversational chatbot named Sofie. SoSafe's platform leverages behavioral science to enhance security instincts among employees, making secure behavior second nature. They provide a comprehensive human risk dashboard and continuously monitor and mitigate human risk in real time with their Human Risk OS platform. SoSafe aims to empower organizations to become more proactive in their defense against cyberthreats and to integrate secure behavior into their organizational DNA. They emphasize the importance of a security culture in the compliance process and offer various resources and events to support security leaders. SoSafe is recognized for its innovative and privacy-focused solutions that keep organizations ahead of cyberthreats, enabling them to achieve compliance and a robust security posture.

📋 Description

• Own the DACH marketing strategy focused on pipeline generation, revenue influence and ARR growth • Build and run connected inbound and outbound campaigns • Own the regional outbound engine with SDR/BDR teams on targeting, messaging, sequences and campaign plays • Build inbound programs across content, nurture, SEO and paid channels • Partner with Sales to define and refine target accounts using ICP fit, intent, engagement and pipeline potential • Use account, intent, firmographic and technographic data to prioritise focus areas • Test multi-threading, trigger-based outreach and intent-led campaigns • Optimise messaging, channels and campaigns based on conversion and pipeline performance • Own the DACH marketing budget and allocate investment based on impact • Use industry events, executive roundtables and customer gatherings strategically • Partner with Growth Marketing on paid LinkedIn, retargeting, search and other channels • Work with Customer Marketing and Customer Success to develop customer references, advocates and case studies • Collaborate with Sales, SDR/BDR leadership, Product Marketing, Demand Generation and RevOps • Localise global campaigns and messaging for DACH • Ensure campaign, pipeline and revenue data are visible and actionable • Own reporting on regional pipeline, account engagement, conversion and marketing-sourced/influenced revenue • Set regional targets and forecast performance • Review performance with Sales and Marketing leadership and adjust investment decisions • Run structured experiments, measure results and scale what works

🎯 Requirements

• 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role • Proven experience across both inbound and outbound campaigns • Strong track record of generating measurable pipeline and revenue impact • Experience owning a regional go-to-market strategy • Experience managing and allocating a marketing budget based on performance • Strong understanding of B2B buyer journeys and demand generation • Strong analytical skills and ability to use data for funnel and commercial decisions • Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation • Confidence presenting strategy, performance and recommendations to senior stakeholders • Deep understanding of the DACH market, including local buyer behaviour and business culture • Fluent German and English • Comfortable using AI tools and experimenting with them • Experience in B2B SaaS, cybersecurity or another complex B2B sales environment is preferred • Experience with ABM concepts such as account tiering, account-level personalisation and intent-based targeting is nice to have • Experience marketing into cybersecurity, public sector or other regulated industries in DACH is nice to have

🏖️ Benefits

• Flexible hours • 33 vacation days • Access to Open Up • Corporate discounts • Virtual events • Collaborative team activities • Opportunities for local meet-ups • Tech equipment • Referral bonuses • Dog-friendly HQ