Online Marketing Manager – B2B Audiences

Job not on LinkedIn

🔥 13 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LUMITOS AG

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

🤝 B2B

📱 Media

📣 Marketing

B2B • Media • Marketing

LUMITOS AG is a Germany-based B2B online media and marketing company that operates six market-leading B2B portals and newsletters serving the chemical, life sciences, laboratory, pharma, analytics and food & beverage sectors. The company provides industry-focused online media that reach over 14 million users worldwide and combines that audience and market data with online-marketing expertise to deliver services such as lead generation, online advertising, e-mail marketing, SEO/SEA, content marketing, website/e‑shop development, analytics, workshops and consulting for B2B companies. LUMITOS positions itself as a specialist partner guiding B2B firms (from SMEs to corporations) and their employees to better marketing performance and sales outcomes.

📋 Description

• Further develop all of LUMITOS’s online marketing activities • Develop compelling campaign concepts and create high-converting copy for online presentations, email campaigns, and landing pages • Develop forward-looking strategies for market-leading B2B portals • Independently create campaigns to drive sustainable traffic growth • Analyze campaign performance and prepare meaningful reports • Report directly to the Head of Marketing • Brief and coordinate external partners such as graphic designers, web designers, and SEO and SEA agencies • Support business growth and the digital transformation of B2B marketing in Europe • Act as a sparring partner for online marketing colleagues and actively promote innovation

🎯 Requirements

• At least 5 years of professional experience in online marketing • Confident using a range of online marketing tools, understanding their impact, and interpreting performance metrics • Experience designing, implementing, and evaluating the success of online campaigns • Strong communication skills • Excellent written and spoken German and English • Proven experience creating successful email marketing campaigns using tools such as HubSpot, Inxmail Professional, or Evalanche • Extensive experience with marketing automation platforms such as HubSpot, Pardot, or Marketo • Experience with web analytics, mouse tracking, and heatmaps • Familiarity with agile methodologies and tools such as JIRA, Confluence, OKRs, and Value Proposition Design • Experience running social media campaigns for B2B audiences • Knowledge of neuromarketing principles and practical experience applying them • Solid working knowledge of SEO and SEA • Proficient in image and video editing as well as MS Office • Experience with webinars, ideally using GoToWebinar or ON24

🏖️ Benefits

• Flexible working hours tailored to your needs • Home office and remote work options • Flat hierarchies enabling quick decisions and minimal coordination overhead • State-of-the-art workplace based on activity-based working • Workspace equipped with a high-performance PC, two monitors, a softphone, and a headset • Work with Salesforce, HubSpot, Office 365, JIRA, Confluence, and other cloud-based software • Height-adjustable desks • Weekly knowledge-sharing sessions across the entire team • Comfortable lounge area with a well-equipped kitchen • Restaurants, bakeries, supermarkets, dry cleaning, hairdressers, and a gym in the immediate vicinity • Easily accessible by suburban train, bicycle, or car