Senior CRM Manager – Conversion, Lifecycle

🔥 0 minutes ago

🌐 Kenya, Nigeria, +5 more countries – Remote

🇰🇪 Kenya – Remote 🇳🇬 Nigeria – Remote 🇺🇬 Uganda – Remote 🇬🇭 Ghana – Remote 🇿🇦 South Africa – Remote 🇬🇧 United Kingdom – Remote 🇪🇬 Egypt – Remote

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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M-KOPA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📦 Logistics

💳 Fintech

Healthcare • Logistics • Fintech

M-KOPA is a fintech platform founded in 2011 that provides digital financial services to underbanked consumers across Africa, including Kenya, Uganda, Nigeria, and Ghana. The company leverages data and IoT technology to enable digital micropayments, facilitating access to essential products and services such as smartphones, electric motorcycles, solar power systems, digital loans, and health insurance. With over $1 billion in credit extended to 3 million customers, M-KOPA is dedicated to making financing accessible for everyday essentials.

📋 Description

• Own Repeat Phones conversion growth and reactivation/upgrade campaigns • Build and run multi-channel campaigns using SMS, WhatsApp, push, and in-app messaging in CleverTap • Track funnel performance and identify drop-off points • Run structured experiments across creative, audience, incentive, and timing • Document successful approaches as reusable playbooks • Maintain clean data quality and campaign tracking • Transition into Digital Lending, learn cash-loan growth end to end, and assume primary responsibility • Move into the Lifecycle pod full-time in the second half of next year • Report to the Lifecycle CRM Lead after transitioning to Lifecycle • Influence reactivation rate, upgrade conversion, unit economics, loan approval-to-disbursement rate, digital loan volume, approval quality, campaign ROI, and payback period

🎯 Requirements

• 5+ years in growth, performance, or lifecycle marketing • Ideally experience in fintech, telco, or e-commerce • Real ownership over campaign or pod outcomes • Ability to assess pod performance and make growth decisions • Appetite for pod leadership • Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar • Comfortable reading funnels and cohorts • Ability to work across two pods and transition into a third • Strong presence to build trust with senior leads across two pods

🏖️ Benefits

• Professional development programmes and coaching partnerships • Family-friendly policies • Flexible working arrangements • Well-being support • Career growth opportunities • Diverse development programs • On-the-job training

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