Creative Strategist, Paid Social – D2C Beauty

Job not on LinkedIn

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

📋 Description

• Own the creative engine within the performance marketing team • Develop concepts, angles, hooks, and messaging for paid social ads on Instagram, TikTok, and YouTube Shorts • Derive concepts from audience insights, customer feedback, competitor analysis, and platform trends • Independently conduct research, data queries, analysis, and reporting • Develop full-funnel campaigns for new and existing customers • Write scripts and briefs for video ads, UGC, and static ads • Research and book creators in coordination with the influencer team • Independently create creatives, variations, iterations, and rapid tests • Manage agencies and video editors on larger projects • Collaborate with Brand and Design to maintain brand identity • Own the testing roadmap, hypotheses, test setup, and evaluation • Conduct landing page tests together with the e-commerce team • Build and maintain a learnings library • Analyze performance and scale successful creatives with the paid media team • Quickly stop underperforming creatives • Use AI tools for ideation, script and hook variations, iterations, and localization

🎯 Requirements

• Several years of experience as a Creative Strategist or concept-driven performance marketer • Ideally, experience in D2C, particularly beauty; alternatively, supplements or health • Proven track record of generating revenue through paid ads on Instagram and TikTok • Experience working with influencers and UGC creators • Ability to independently read and evaluate performance data in Meta Ads Manager and TikTok Ads Manager • Strong understanding of revenue, efficiency, and scalable campaigns • A strong instinct for hooks, storytelling, and consumer psychology • Understanding of beauty brands and platform culture • Highly hands-on and structured, with the ability to build standards and processes • Open, clear communication and results-oriented decision-making • Ability to make independent decisions at a fast pace within a clear framework • Very good German and English skills • Proficiency in Figma, Motion, and CapCut • Canva experience is a plus • Experience with competitive analysis tools • French or Italian skills are a plus

🏖️ Benefits

• 100% remote within Germany, with an optional office in Berlin • Flexible working hours • Deutschlandticket • Urban Sports Club membership • Ownership and significant creative freedom • Workations • Personal and professional growth opportunities • Annual professional development budget • Regular team events in Berlin • Complete home office equipment • Flat hierarchies, fast decision-making, and genuine teamwork