Senior Performance Marketing Manager – D2C Beauty

Job not on LinkedIn

🔥 4 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

📋 Description

• Own all media buying across Meta, TikTok, Google, and Pinterest in Germany, France, and Italy • Develop and regularly review the media strategy • Plan and continuously allocate budgets across channels, markets, and funnel stages • Develop dedicated media plans for launches and campaigns • Independently set up, manage, and optimize campaigns • Own bidding strategies, audiences, campaign structures, and budget pacing • Drive new customer acquisition and existing customer activation • Optimize for revenue, contribution margin, CAC, and ROAS • Manage and provide commercial leadership to the media agency • Test new channels and formats • Further develop the test-and-learn engine together with the Creative Strategist • Align Paid Media and CRM across the customer journey • Collaborate with the e-commerce team on landing pages and conversion optimization • Ensure robust tracking and attribution setups, including CAPI, server-side tracking, and product feeds • Provide regular management reporting on performance, learnings, and forecasts

🎯 Requirements

• Several years of hands-on experience managing large paid social and paid search budgets in D2C e-commerce • Proven success scaling campaigns across more than one European market • Experience managing media agencies • Deep hands-on expertise in Meta, TikTok, and Google Ads • Strong understanding of attribution models and tracking infrastructure, such as CAPI and server-side tracking • Proficiency with GA4 and Shopify • Confident use of AI tools and automation for campaign management, analysis, and reporting • Demonstrable, measurable improvements in CAC and ROAS • Experience optimizing for new and existing customers across the entire funnel • Fluent German and very good English • Ideally, experience with Pinterest Ads and KLAR, as well as French or Italian language skills • Hands-on approach and the ability to make independent decisions

🏖️ Benefits

• 100% remote within Germany, with an optional office in Berlin • Flexible working hours • Deutschlandticket • Urban Sports Club membership • Workation opportunities • Annual professional development budget • Regular team events in Berlin • Full provision of home-office equipment • Ownership, trust, and room to make an impact • Personal and professional growth opportunities • Flat hierarchies, fast decision-making, and genuine teamwork