Lead, Digital Marketing – Cards & Personal Loans

🕒 August 5

🇵🇰 Pakistan – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 30%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Manage marketing initiatives across Credit Cards, Debit Cards, Remittance and Personal Loans • Drive new-to-bank customer acquisition and existing-to-bank customer engagement, cross-sell and up-sell • Define annual and quarterly marketing strategies with Product teams and the line manager • Develop and execute integrated 360° campaigns across digital and offline channels • Coordinate with media and creative agencies on campaign concepts, messaging and creative assets • Review customer product journeys and ensure customer experience and compliance requirements are embedded • Lead end-to-end campaign management from briefing and approvals through media planning, execution and optimisation • Track, analyse and report campaign performance, including acquisitions, conversions and cost efficiency • Monitor competitor activity and market trends and develop differentiated campaign responses • Manage marketing budgets, forecasting, vendors, accruals and payments • Ensure regulatory approvals, permits, privacy and risk requirements are met • Plan and execute performance media campaigns across SEO/SEM, display, social, programmatic and CRM/database marketing • Optimise acquisition funnels and engagement journeys for conversions, CPA and customer lifetime value • Analyse customer journeys, conversion funnels and drop-off points to improve user experience and conversion rates • Use A/B testing and audience segmentation to improve campaign effectiveness • Collaborate with Product, Distribution, Operations, Technology, Finance, Compliance, Analytics, Digital, PR and communications teams

🎯 Requirements

• Minimum 4–7 years of relevant experience • Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns • Excellent written and verbal English communication skills • Strong expertise in banking products marketing with proven track records • Entrepreneurial mindset, strong drive to succeed, commitment and result orientation • Creative thinking, strong ideation, people communication, relentless execution and attention to detail • Proven ability to leverage external agencies and alliance partners • Proven track record in conceptualizing, developing and executing digital marketing campaigns • Ability to conceptualize, review and revise marketing content; copywriting skills are a plus • Experience at a global financial or technology company, or collaborating with an international organization in a similar domain, is an added advantage • UAE market experience is a plus • Bachelor’s degree