Lead – Digital Marketing, Cards & Personal Loans

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• The Digital Marketing Lead will be responsible for managing marketing initiatives across Credit Cards, Debit Cards, Remittance and Personal Loans. • Drive the acquisition of new-to-bank customers while strengthening engagement and cross-sell/up-sell among existing customer segments. • Develop and execute data-driven, integrated marketing campaigns to support business growth, leveraging key channels such as Digital, PR, and Customer Research. • Work closely with cross-functional teams, ensuring delivery of impactful campaigns that enhance customer acquisition, improve engagement, and deliver measurable business outcomes aligned to strategic objectives. • Collaborate closely with key stakeholders including Product, Distribution, Operations, Technology, Finance, Compliance, Analytics, and Digital teams to ensure seamless campaign execution.

🎯 Requirements

• Relevant years of experience: minimum 4-7 years • Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus) • Education level: Bachelor’s degree • Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns • Excellent written and verbal English communication skills, with the ability to articulate ideas clearly, craft compelling messaging, and adapt tone effectively across audiences and channels • Strong expertise in banking products marketing with proven track records • Entrepreneurial with strong drive to succeed, with commitment & result orientation • Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail • Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns • Proven track record in conceptualizing, developing and executing digital marketing campaigns • Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.

🏖️ Benefits

• Health insurance • Retirement plans • Professional development