Manager – Digital Marketing, SEO

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Develop and execute Search Engine Optimisation, App Store Optimisation, and AI Search Optimisation strategies to improve organic rankings, website/app/AI traffic, lead generation and support overall New-to-bank acquisition across Retail Marketing segments. • Work closely with Marketing leads, Segment leads and appointed SEO agencies to ensure timely execution and achievement of KPIs. • Conduct keyword research, competitor benchmarking, backlink strategy, and technical SEO audits. • Monitor website health, indexing, page speed, crawlability, and on-page optimization. • Track SEO performance through tools such as Google Analytics, Search Console, SEMrush, etc. • Liaise closely with the Website / Technology team to ensure all SEO recommendations, technical fixes, content updates, and optimization initiatives are implemented within agreed timelines. • Monitor progress of development requests and prioritize key SEO enhancements to maximize performance. • Work collaboratively with the agency to prepare accurate and insightful monthly, quarterly, and annual performance reports covering rankings, traffic, conversions, key achievements, and future action plans. • Deliver monthly performance reports with insights and optimization recommendations. • Leverage AI tools for content generation, keyword opportunities, automation, competitor insights, reporting, and campaign optimization. • Continuously identify new technologies and digital trends to improve efficiency and performance. • Support tactical campaigns for Existing-to-Bank customers across digital channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or related field. • Minimum 7-10 years of relevant experience in SEO / Digital Marketing. • Strong understanding of on-page, off-page, technical SEO, and content optimization. • Experience working with digital agencies and managing external partners. • Strong analytical mindset with experience in data-driven decision making. • Hands-on knowledge of AI tools for marketing, automation, and performance enhancement. • Excellent interpersonal, communication (written and verbal English communication skills), and presentation skills. • Strong project management and multitasking capabilities. • Strong expertise in banking products marketing with proven track records. • Deep understanding of business dynamics, profitability and growth drivers. • Entrepreneurial with strong drive to succeed, with commitment & result orientation. • Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail. • Ability to engage with senior stakeholders. • Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus).

🏖️ Benefits

• Remote Working role based in Pakistan.