Mobile User Acquisition Manager

🔥 22 hours ago

🌐 Bulgaria, Poland, +3 more countries – Remote

🇧🇬 Bulgaria – Remote 🇵🇱 Poland – Remote 🇷🇴 Romania – Remote 🇪🇪 Estonia – Remote 🇬🇪 Georgia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Medialicious Ltd

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

Medialicious Ltd is a digital advertising and marketing services agency that helps businesses scale growth across affiliates, paid social, paid search, SEO and programmatic channels. They provide creative production (landing pages, video, banners), tracking and attribution expertise for web and app, conversion optimization, and data-driven ad optimization and scaling. The company also offers social media management and influencer/affiliate marketing services.

📋 Description

• Own hands-on user acquisition performance across skill gaming and social gaming apps • Plan, launch, and optimize app-install campaigns across UA networks and app DSPs • Focus campaigns on acquiring quality players rather than inexpensive installs • Translate mobile growth strategy into channel plans, budgets, and testing roadmaps • Report progress against shared mobile KPIs • Analyze cohort, LTV, retention, and ROAS data to determine when to scale, shift spend, or stop campaigns • Work with BI and the Head of Mobile on MMP setup, attribution accuracy, and incrementality testing • Support SKAN and ATT initiatives • Brief and iterate with creative teams on concepts and messaging for skill gaming audiences • Partner with product, CRO, and CRM teams to improve conversion, activation, and retention • Keep campaigns within platform and regulatory requirements • Report to the Head of Mobile

🎯 Requirements

• Proven experience acquiring players for skill gaming apps • Strong track record in mobile user acquisition and app performance marketing • Experience scaling gaming apps and managing large media budgets • Hands-on experience with UA networks and app DSPs, including AppLovin, Unity Ads, ironSource, Moloco, and Liftoff • Confident with AppsFlyer and similar MMPs and mobile analytics tools • Strong cohort, LTV, ROI, retention, and ROAS analysis skills • Ability to turn data into clear optimization decisions • Experience with incrementality testing and predictive LTV is a plus • Clear, direct communication and cross-functional collaboration skills • Degree in Marketing, Business Administration, or similar • iGaming or social casino experience is welcome

🏖️ Benefits

• Real ownership from day one • Direct access to decision-makers • Freedom to build and execute initiatives • Open communication in Slack • Outcomes documented in Monday.com • Agreed and maintained deadlines • Cameras on for calls to support team connection • Equal-opportunity, inclusive workplace • Opportunity to work with a global growth marketing partner serving social gaming brands