Senior Integrated Marketing Manager – Robotic Surgery

🔥 52 minutes ago

🌐 Czechia, Romania, +1 more countries – Remote

🇨🇿 Czechia – Remote 🇷🇴 Romania – Remote 🇸🇬 Singapore – Remote

💵 Kč1.9M - Kč2.8M / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Medtronic

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1949

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

Healthcare • Manufacturing • Healthcare Insurance

Medtronic is a global leader in healthcare technology solutions, working to address the most complex and challenging medical conditions. With over 95,000 employees in more than 150 countries, the company is focused on accelerating access to healthcare technologies and advancing inclusion, diversity, and equity in healthcare. Medtronic collaborates closely with healthcare professionals to innovate and optimize treatments and therapies, thus inspiring hope and new possibilities for patients worldwide. The company's commitment to healthcare extends to its focus on impactful solutions and sustainable practices.

📋 Description

• Lead the strategic direction, planning, and execution of upstream marketing activities for the Robotic and Digital Surgery Portfolios • Shape the long-term portfolio vision and drive customer-focused innovation • Ensure excellence in new product launches and execution of marketing strategy • Partner with cross-functional teams and global stakeholders to translate market insights into actionable strategies • Develop and implement enterprise-wide integrated marketing programs • Develop business cases, strategies, budgets, executions, measurements, and ongoing enhancements • Lead sponsorship and partnership strategies, including concepting, evaluation, creation, and activation • Oversee creation of content to achieve Medtronic’s reputational and messaging aims • Utilize omni-channel marketing models incorporating paid, owned, earned, and shared content strategies • Develop reputational KPIs, listening tools, and strategies for tracking and measuring program impact • Leverage insights to strengthen programs and build new strategies • Build and maintain stakeholder contact programs and databases to connect audiences with MDT’s point of view and insight • Create sales and marketing materials, manage campaigns, educate healthcare professionals, collaborate with sales and product teams, engage KOLs, analyze market data, and manage conferences

🎯 Requirements

• Bachelor’s degree in engineering, Business, Healthcare Management, or a related field • +10 years of progressive experience in marketing • Proven track record in portfolio strategy, product launches, and pricing strategy • Prior experience working in similar large-scale healthcare strategic initiatives • Strong strategic thinking, analytical skills, and ability to translate insights into actionable plans • Exceptional collaboration and influencing skills with global and cross-functional stakeholders • Demonstrated success in navigating matrix organizations and driving alignment across regions • Master’s degree, MBA, or equivalent advanced degree preferred • Demonstrated expertise by creating innovative value propositions • Large Capital commercial experience within the emerging markets

🏖️ Benefits

• Competitive Salary and flexible Benefits Package • Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage

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