Google Ads Lead

🔥 17 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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🗣️🇩🇪 German Required

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Logo of Metaflow

Metaflow

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🧘 Wellness

🛍️ eCommerce

Food & Beverage • Wellness • eCommerce

Metaflow is a consumer brand (operated by omos media GmbH) that sells vegan, cruelty‑free metabolism/meal‑replacement shakes and an associated weight‑loss concept aimed at making losing weight simple and sustainable. The company emphasizes an app and direct-to-consumer online sales (shop, Alexa store, climate‑neutral shipping), marketing to millions of customers with product bundles, educational support and a clear program. MetaFlow positions itself at the intersection of nutrition, wellness and e‑commerce, with a Berlin‑based team and employer identity tied to omos media GmbH.

📋 Description

• Strategically allocate budgets across all Google channels • Optimize low-performing campaigns, such as underperforming PMax or Demand Gen campaigns • Lead agile sprints and coordinate the Google squad to achieve CAC targets • Develop and prepare the strategic SEA funnel initiatives for upcoming quarters • Manage collaboration with the Brand Squad to maximize the use of high-end video assets (VSLs) for YouTube campaigns • Manage the combination of highly efficient branded traffic and profitable scaling of generic Search and Shopping campaigns

🎯 Requirements

• Several years of experience in performance marketing or SEA, with responsibility for Google Ads budgets • Experience leading teams with short decision-making and feedback cycles • Weekly performance reporting and ongoing data-driven reprioritization • Strong data-driven mindset • Confident working with real-time data, attribution models, and cohort analytics • Strong strategic skills in orchestrating complex Search and Shopping funnels • German at least at C1 level • English at B2 level or above • Scrum/Kanban experience is a plus, but not required

🏖️ Benefits

• Fully mobile working and flexibility: work from anywhere in Germany • 30 days of annual leave plus 2 additional charity days • Corporate benefits • Fitness allowance • Mental health platform (Nilo Health) • Mobility allowance • Animal sponsorship • Team events • Product packages • A listening ear whenever you need it

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