Head of Acquisition

🔥 24 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 10%

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🗣️🇩🇪 German Required

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Logo of Metaflow

Metaflow

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🧘 Wellness

🛍️ eCommerce

Food & Beverage • Wellness • eCommerce

Metaflow is a consumer brand (operated by omos media GmbH) that sells vegan, cruelty‑free metabolism/meal‑replacement shakes and an associated weight‑loss concept aimed at making losing weight simple and sustainable. The company emphasizes an app and direct-to-consumer online sales (shop, Alexa store, climate‑neutral shipping), marketing to millions of customers with product bundles, educational support and a clear program. MetaFlow positions itself at the intersection of nutrition, wellness and e‑commerce, with a Berlin‑based team and employer identity tied to omos media GmbH.

📋 Description

• Profitably scale new customer acquisition across all performance channels • Transform the team into a highly efficient, cross-functional unit • Report directly to the CRO • Own efficient new customer acquisition through established channels and expand influencer marketing • Further develop and calibrate attribution models • Oversee tracking technology to enable precise budget allocation • Manage a diverse team and provide functional leadership to the Team Leads • Develop and implement sales psychology approaches such as Video Sales Letters and quiz funnels • Establish a systematic process for image and video assets as well as ad copy • Work closely with Retention and CRM • Align new customer acquisition with the company’s long-term success

🎯 Requirements

• Proven experience profitably scaling new customer acquisition channels, particularly Meta and Google, with monthly budgets of at least five figures • Deep understanding of tracking architecture and attribution logic, including server-side tracking • Hands-on experience designing and testing direct-response formats such as quiz funnels, Video Sales Letters, and advertorials—ideally for an audience aged 45+ • Leadership experience in cross-functional teams of at least 10 people • Strong D2C background, ideally in health, nutrition, or a related consumer goods segment • Fluency in German and English • Strong hands-on mentality • Highly reliable internal communicator and approachable point of contact • Willingness to work remotely anywhere in Germany or in a hybrid setup in Berlin

🏖️ Benefits

• Fully remote work and flexibility: Work from anywhere in Germany with a high level of trust • 30 vacation days plus 2 additional charity days • Corporate benefits • Fitness allowance • Mental health platform (Nilo Health) • Mobility allowance • Pet sponsorship • Team events • Product packages • A supportive, open-door culture

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