Creative Marketing Manager

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Mindly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🏥 Healthcare

🧘 Wellness

🏪 Marketplace

💰 $2M Seed Round - Mindly on 2023-12

Healthcare • Wellness • Marketplace

<Mindly> Mindly is a Ukrainian online mental health platform that connects clients with licensed psychologists and therapists. The service provides web-based client and therapist dashboards, supports remote/online therapy sessions, appointment management, client messaging, reviews, and gift certificates. Mindly focuses on improving mental wellbeing by helping clients find suitable specialists and enabling psychologists to grow their practices and organize online work; the platform lists thousands of psychologists and has served over a million clients.

📋 Description

• Develop hypotheses and test creative concepts across paid social channels, including Meta and TikTok • Scale winning concepts and open new testing directions, including funnels and acquisition • Conduct creative and competitive analysis of markets, trends, audience behavior, and best practices • Analyze test results using CTR, CPA, CPM, and ROAS; iterate and generate new hypotheses • Prepare clear briefs for designers and follow creative work through to the final result • Collaborate with AI Content Creators, UAM, and PMM to brainstorm ideas, form hypotheses, and analyze results • Collaborate with product and analytics teams • Help Mindly expand its marketplace for psychologists and their clients globally

🎯 Requirements

• 1+ year of experience as a Creative Producer, Creative Marketing Manager, or in a related role • Understanding of performance marketing and marketing metrics • Ability to analyze large volumes of data and draw conclusions • Mix of creative and analytical thinking; structured, systematic, and metrics-driven approach • Ability to track creative success rate and unicorn-rate using concrete numbers • Proven experience creating creatives on Meta and TikTok and launching ideas with measurable results • Experience creating UGC and storytelling content • Experience writing copy that drives action • Hands-on experience using AI for competitor research, brief writing, ad variation generation, and creative analysis • Experience developing creative strategy and scaling creatives, ideally including launching creatives for new markets (a plus) • Ideally located in the CET or EET time zone

🏖️ Benefits

• 20 days of paid vacation (flexible with days off) • Competitive salary • Therapy on Mindly • High level of ownership and autonomy • Fast experimentation environment • A strong team of A-players