Performance Marketing Manager

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Mindly

51 - 200 employees

Founded 2022

🧘 Wellness

🏪 Marketplace

☁️ SaaS

💰 $2M Seed Round - Mindly on 2023-12

Wellness • Marketplace • SaaS

<Mindly> Mindly is a Ukrainian online mental health platform that connects clients with licensed psychologists and therapists. The service provides web-based client and therapist dashboards, supports remote/online therapy sessions, appointment management, client messaging, reviews, and gift certificates. Mindly focuses on improving mental wellbeing by helping clients find suitable specialists and enabling psychologists to grow their practices and organize online work; the platform lists thousands of psychologists and has served over a million clients.

📋 Description

• Launch, manage, and optimize advertising campaigns in Meta and Google Ads • Generate hypothesis and test creatives, audiences and building strategies • Conduct detailed analysis of marketing campaigns and implement solutions to improve their performance • Collaborate with the product and analytics teams to evaluate traffic quality and the impact of marketing activities on product metrics • Research competitors and market trends, and test new traffic channels

🎯 Requirements

• 1+ years of experience in perfomance marketing • Proactiveness, autonomy and readiness to take ownership for this area • Hands-on experience with Google Ads, Meta or TikTok • Understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, hook rate) • Analytical mindset and a passion for working with data • Confident using AI tools to automate your workflow

🏖️ Benefits

• 20 days of paid vacation (flexible) • Therapy on Mindly

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