Gamification Product Lead

Job not on LinkedIn

🔥 20 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mint Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

📣 Marketing

🎲 Gambling

B2B • Marketing • Gambling

Mint Group is an integrated services company that builds, launches, and operates digital businesses by combining technology, product, operations, marketing, and business infrastructure into a single in-house ecosystem. They provide engineering and platform development, QA, product expertise, and operational infrastructure (including iGaming brand management and customer support), along with integrated marketing and growth systems—performance marketing, SEO, affiliate marketing, retention, VIP programs—and business functions like finance, legal, and analytics to support scale and performance. Case work emphasizes end-to-end iGaming solutions (digital casinos, CRM/retention systems, multi-brand affiliate engines).

📋 Description

• Own the gamification direction across multiple brands and GEOs. • Design, launch and optimise gamification mechanics based on business and product goals. • Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies. • Develop and improve tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes. • Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs. • Identify opportunities to improve existing mechanics and introduce new engagement models. • Own gamification performance analysis from launch through post-campaign evaluation. • Measure incremental impact using control/holdout groups. • Analyse impact on activation, engagement, retention and revenue. • Evaluate bonus cost and ROI for each mechanic. • Identify underperforming mechanics and optimise, redesign or stop them. • Build and maintain gamification dashboards, reporting and measurement frameworks. • Design and run A/B tests with experimentation and Analytics teams. • Test mechanics, prize structures, thresholds, messaging and participation conditions. • Collaborate with Geo Product Managers, Casino Lead, Sportsbook PM, Bonus Manager, Retention, CRM, VIP, Analytics, Product Owners and Engineering. • Translate business needs into clear and prioritised product requirements. • Establish campaign configuration, quality, testing and post-campaign analysis standards. • Document best practices, processes and configuration requirements. • Identify platform capability gaps and build a prioritised roadmap of platform improvements with Product. • Ensure gamification activities align across brands and do not conflict with acquisition, CRM or retention campaigns. • Focus on activation, participation, completion, ROI, bonus cost, wagering completion, retention uplift, incremental lift and engagement metrics.

🎯 Requirements

• 3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming. • Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics, including tournaments, missions, challenges, lotteries and prize draws, loyalty programmes, prize drops, wheels and loot boxes. • Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, and player engagement and retention mechanics. • Experience with a leading gamification or CRM platform such as Smartico, Optimove Gamify, Fast Track or a comparable solution. • Strong analytical skills and ability to independently evaluate gamification performance and ROI. • Experience measuring incremental impact using control/holdout groups. • Experience owning campaigns end-to-end: from concept and configuration to launch, analysis and optimisation. • Strong understanding of iGaming product and business metrics. • Ability to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams. • Ability to translate business and player needs into clear product requirements. • English — Intermediate+. • Nice to have: experience running A/B tests on promotional mechanics and engagement campaigns. • Nice to have: experience working across multiple brands and GEOs. • Nice to have: knowledge of Tier 1 player behaviour and market specifics. • Nice to have: experience with sportsbook bonus and cross-sell mechanics. • Nice to have: experience working directly with casino game providers. • Nice to have: experience building or improving gamification products or platforms rather than only executing campaigns. • Nice to have: experience establishing gamification standards, processes and reporting from scratch.

🏖️ Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options. • Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results. • Corporate English speaking club: improve your English proficiency with regular practice and expert guidance. • A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued. • Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel. • Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.

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