GTM Lead

🔥 11 hours ago

🇩🇪 Germany – Remote

💵 €70k - €100k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mistplay

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💼 Consulting

📣 Marketing

🎮 Gaming

💰 Pre Seed Round on 2018-05

Consulting • Marketing • Gaming

Mistplay is a leading loyalty platform for mobile gamers, providing a way for players to discover new games and earn rewards for playing them. Users can explore a personalized game catalog, play to earn units, and redeem these units for rewards like gift cards to Amazon, Google Play, and PayPal, among others. The platform features a referral program, sweepstakes, and achievement badges to further engage users. Mistplay partners with advertisers to enhance user acquisition strategies and promote brand collaborations within the mobile gaming ecosystem.

📋 Description

• Launch and run Germany’s growth engine across Android and iOS • Own Germany’s iOS launch readiness, including catalog seeding, store presence, UA, Product, and creative requirements • Set audience priorities and return thresholds for German UA • Hold the existing EMEA UA team accountable to performance targets • Secure Product capacity from centralized teams and advocate for Germany’s priorities • Diagnose downstream funnel issues and drive fixes through Product and the agency • Use cohort economics, payback curves, and channel-level yield to guide measurement and optimization • Direct the German creative agenda through internal teams and a creative agency • Test creative with local market nuance, including Strategy and RPG genres • Track the German advertiser catalog with Commercial and address liquidity gaps • Integrate webshop and direct-to-consumer payment data into performance reporting • Monitor German offer and reward mix, including non-gaming inventory • Work with the non-gaming supply team to improve underperforming inventory • Build the case for expansion into Austria and Switzerland • Partner with the GM EMEA on transfer of direct operational control as results prove the model • Report to the General Manager, EMEA • Drive Germany’s growth across advertiser budgets, player rewards, creative output, and operating rhythm

🎯 Requirements

• Deep, hands-on operator experience personally running UA, commercial, or rewards operations in Germany • Experience setting direction and holding functions accountable for delivery without direct management authority • Ability to manage UA, creative agency, Product roadmap, and cross-functional delivery expectations • Comfort being measured on acquisition, product, and commercial outcomes • Native German • Fluent English • Current, lived understanding of German consumer behaviour, competitive dynamics, and business culture • Experience in rewarded, loyalty, offerwall, or performance ad tech • Fluency in value-based bidding • Fluency in MMP and attribution stacks, including Adjust, AppsFlyer, or Singular • Knowledge of iOS measurement constraints, including SKAdNetwork and AEM • Based in Europe • Regular time in Germany required

🏖️ Benefits

• Team lunches • Game nights • Company-wide events • 10% annual performance-based bonus • Benefits package • Remote work arrangement • Flexible location anywhere in Europe • Regular time in Germany to stay immersed in the market