Performance Marketing Manager

🔥 3 minutes ago

🇵🇹 Portugal – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

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Moniepoint Inc. (Formerly TeamApt Inc.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🏦 Banking

Fintech • Banking • Payments

Moniepoint Inc. is Africa's all-in-one financial ecosystem that provides seamless solutions in payments, banking, credit, and business management for over 10 million businesses and individuals. Operating as Nigeria's largest merchant acquirer, Moniepoint powers the majority of Point of Sale (POS) transactions in the country. The company processes $17 billion monthly while ensuring profitable operations. With operations starting in 2019, Moniepoint continues to support businesses through its comprehensive financial services platform, making significant strides in financial inclusion across emerging markets.

📋 Description

• Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for personal and business banking acquisition • Build and maintain campaign structures optimized for Moniepoint's dual-product funnel • Set bidding strategies, budget allocation frameworks, and creative testing cycles • Own campaign performance end-to-end from brief to launch, optimization, and reporting • Architect and own Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines • Lead Conversion APIs and enhanced conversions implementation • Define and evaluate attribution models, including last-click, data-driven, and custom models • Partner with engineering and data teams to ensure accurate, complete, and timely event data • Build tracking audit protocols and identify measurement gaps • Own Google acquisition CAC targets and LTV/CAC economic models • Build payback period models for emerging-market conditions • Design bidding and budget logic using true LTV signals and offline conversion data • Diagnose CAC drift against LTV thresholds • Build channel reporting systems and establish review cadences • Translate channel performance into business language for senior stakeholders • Adapt acquisition strategy to emerging-market users and fintech advertising constraints • Complete 90-day audits, baseline models, governance cadence, and prioritized improvement plans • Build a scalable Google growth engine, institutionalize the acquisition playbook, and develop a team or its foundations

🎯 Requirements

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale • Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding • Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters • Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions • Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products • Experience managing budgets larger that 10 Million USD annually • Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage • Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments • Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems • Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic

🏖️ Benefits

• All interview stages are virtual

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