Head of Performance Marketing – Meta Ads

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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nailmondo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💄 Beauty

🛍️ eCommerce

Beauty • eCommerce

nailmondo is an online nail and beauty retailer (Shopify-based) that sells professional and consumer nail products — color gels, shellac, acrylics, acrylic-gel, bases, liquids, tips, press-on nails, tools, devices, removers and nail art supplies. The company also offers nail-design training courses, gift vouchers and a trade/wholesale option for professional customers. The storefront emphasizes strong social proof (YouTube channel with 105,000+ subscribers, 256k+ social followers, high Google/review ratings) and runs promotions and product bundles.

📋 Description

• Build and independently scale performance marketing on Meta • Test target audiences, campaigns, and creatives, and scale successful initiatives • Stop initiatives that do not perform • Create performance-oriented funnels, advertorials, and landing pages • Conduct full-funnel optimization, CRO, and A/B testing • Develop offers for new target audiences and existing customers • Oversee ad scripting, creative development, and copywriting • Analyze products and campaigns based on KPIs and continuously optimize them • Manage agencies and align them with performance outcomes • Build a 3–5-person marketing team within 12 months • Set goals, hold team members accountable, and support their development • Work with the existing team until the new team is established • Take responsibility for the marketing strategy, channels, and budget

🎯 Requirements

• Several years of proven experience in performance marketing, ideally in e-commerce/D2C • Demonstrable results and metrics from hands-on experience • Strong command of media buying on Meta, funnels, advertorials, offer creation, and KPIs • Experience independently managing substantial advertising budgets • Leadership experience or a clearly demonstrated ability to build and lead a team • Strong sense of ownership, speed, and decisiveness • Willingness to remain hands-on and contribute operationally • Preferred: Shopify, JTL merchandise management software, Adobe Premiere, Adobe Illustrator, Adobe Photoshop, and experience in the nail-design industry

🏖️ Benefits

• Permanent employment contract • 40 hours per week • 30 days of annual leave (for permanent employees) • Unlimited performance-based compensation • Base salary plus profit participation (as an employee) • Fee plus profit participation (as a freelancer) • Full responsibility and decision-making authority over strategy, channels, and budget • Opportunity to build your own 3–5-person team • Fast-paced environment, short decision-making processes, and direct access to company management • Greater responsibility for high performers • Location-independent work, either remotely or from the on-site office • Flexible working hours, as long as results are delivered • Young team with flat hierarchies • A major mission: building a strong brand in the online nail-design market

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