Senior Performance Marketing Manager – Native Advertising, Data-Driven Marketing

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

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NATURTREU

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🧘 Wellness

🍽️ Food & Beverage

Healthcare • Wellness • Food & Beverage

NATURTREU is a company that specializes in the development of plant-based nutritional supplements that are holistic, natural, and sustainable. Their products are designed to meet specific health and wellness needs without the use of chemical additives or fillers. Each product is created according to the latest scientific standards, ensuring optimal ingredient selection and dosage for effective results. The brand emphasizes its commitment to remaining true to nature.

📋 Description

• Own and scale native programmatic campaigns across Meta, Taboola, and Outbrain • Manage audiences, placements, and budgets • Further develop conversion funnels for existing and new products • Monitor and optimize campaigns based on CAC, net N-ROAS, and CLV • Develop performance-oriented funnels with the Creative Advertising team • Analyze performance marketing processes for automation and AI opportunities • Develop a roadmap for AI-powered automation • Design and pilot AI-supported workflows for reporting, campaign management, and budget allocation • Transition successful pilots into standard operations and document them • Measure the success of campaigns and AI and automation solutions against defined KPIs • Ensure a clean tracking setup with attribution, server-side tracking, and reliable data quality • Collaborate with the teams responsible for Paid Social, SEA/Shopping, and Partnerships/Affiliate, as well as with Creative and Data/BI • Develop new native funnels and assets using AI • Identify new native funnels and AI tools with growth potential • Help shape the company-wide AI strategy in the marketing context

🎯 Requirements

• Several years of experience managing and optimizing Native Ads across Meta, Taboola, and Outbrain • Knowledge of performance-relevant metrics such as CAC, net N-ROAS, CLV, and Contribution Margin • Experience with AI-powered tools and workflows in marketing, or a strong interest in building them • Knowledge of attribution and server-side tracking • Experience managing high five-figure to six-figure ad spend • Ability to collaborate with interdisciplinary teams, including Creative, Data/BI, and other performance marketing channels • Ability to independently prioritize use cases and drive projects from analysis through to standard operations • Fluent German • English proficiency is a plus • Permanent residence in Germany required

🏖️ Benefits

• 100% remote within Germany • Work remotely from another EU country for up to 90 days per year • Permanent employment contract • Flexible working hours within core availability hours • 30 days of annual leave • Company pension plan based on ETFs • Access to professional coaching, sessions, and content focused on mental health and personal well-being through OpenUp • Employee discount on NATURTREU products • Summer and Christmas parties • Professional and personal development opportunities