Team Lead Content Strategist

🕒 Yesterday

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NEOLYMP

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

NEOLYMP is a company that specializes in fitness equipment and sporting goods. They offer a wide range of products including fitness bands, weights, and mats designed for home workouts. NEOLYMP's mission is to provide high-quality, innovative training tools that cater to various fitness needs and preferences, making them accessible for users at all levels of experience.

📋 Description

• Develop the content strategy for performance channels, particularly Meta, and the online store • Develop a creative roadmap as well as ad concepts, angles, hooks, and formats • Build a systematic testing pipeline based on audience insights, awareness stages, and competitive analysis • Conceptualize and optimize landing pages and funnel pages in collaboration with the Shopify Manager • Execute the content-driven side of sales events, including messaging arcs, creative concepts, landing pages, and cross-channel timing • Conduct product and audience research and develop product positioning • Monitor market, competitor, and platform trends and translate them into content hypotheses • Provide functional and disciplinary leadership to the graphic design team • Set priorities, provide feedback, and support the professional development of team members • Create precise creative briefs and coordinate content production • Coordinate with Creator Management and shooting planning • Analyze the performance of creatives and landing pages with the Performance Team • Derive learnings, iterations, and new concepts • Build a knowledge base covering audiences, hooks, and scalable formats • Report directly to the Head of E-Commerce

🎯 Requirements

• Demonstrable experience scaling performance campaigns on Meta; ideally also on TikTok, Google, or YouTube • Experience creating creatives that have delivered profitable results with significant budgets • Leadership experience managing a team or creative professionals • Deep understanding of direct-response principles, awareness stages, hook mechanics, and funnel psychology • Experience conceptualizing landing pages, funnel pages, or sales events in e-commerce / D2C • Strong research skills, including customer interviews, review analysis, surveys, competitor research, and Ad Library analysis • Strong data literacy across ROAS, CTR, hook rate, hold rate, CPA, and conversion rate • Excellent briefing and communication skills, both written and verbal • A strong eye for design and the ability to assess creative quality • Hands-on mentality and a high degree of ownership • Experience in the fitness, sports, or health sector is a plus • Experience with UGC and creator content in performance production is a plus • Experience using AI tools for research, ideation, or creative production is a plus • Knowledge of Shopify, Klaviyo, or Amazon Marketing is a plus

🏖️ Benefits

• Fully remote • Flexible working hours • Modern hardware • Spenditcard with a tax-free monthly benefit of €50 • Personal education budget for professional and personal development • Regular team events • Modern work environment at a fast-growing e-commerce brand