Organic Growth Manager – ASO, SEO, AI Search

🔥 5 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Next Lotto

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

🎲 Gambling

Consulting • Marketing • Gambling

Next Lotto is a German company that develops state-licensed, consumer-facing digital lottery services and mobile apps. Since 2010 it has operated popular products like Clever Lotto and Lotto Scanner, enabling users to buy online lottery tickets, track jackpots and results, scan paper tickets, and form and manage Tipp Teams (syndicates). The company emphasizes user-centered, secure and transparent features (limits for responsible play, notifications, analytics) and provides an underlying integration platform (Lottokit) used by other operators. Next Lotto is also active in crowdfunding and positions itself as a technology-driven digitalization partner for the state lottery market in Germany.

📋 Description

• Own the organic growth of Lotto Scanner across app stores, Google Search, and AI assistants • Optimize keywords, metadata, Custom Product Pages, and store listings for the App Store and Google Play • Conduct A/B tests of icons, screenshots, preview videos, visuals, copy, and Custom Product Pages • Drive technical and content SEO optimization for landing pages and web-to-app funnels • Own website structure and conversion from the first visit through registration • Increase organic and branded app installs • Report monthly on store, web, and AI search KPIs in collaboration with the Data team • Drive Generative Engine Optimization (GEO/AIO) • Align messaging across app stores, the website, and campaign channels • Ensure all content complies with the German State Treaty on Gambling (GlüStV) and app store guidelines • Collaborate with Performance Managers on the UA and Media team, as well as the Creative team • Share data insights with UA and Creative teams to improve performance

🎯 Requirements

• Several years of hands-on ASO experience for B2C apps • Strong knowledge of ASO platforms such as AppTweak, Sensor Tower, data.ai, or MobileAction • Proven success in SEO and landing page optimization, with measurable conversion results • Initial hands-on experience with AI search visibility (GEO/AIO), or a clear and well-founded perspective on optimizing for AI search engines • Proficiency in analyzing web and app performance data using GA4 or comparable tools • Experience interpreting MMP data • 3–5 years of experience in ASO / App Growth for B2C apps • Experience with mobile-first, install-driven business models • Bachelor’s degree or equivalent practical experience • German at C1 level • Business-fluent English at C2 level • Data-driven, experimental, and detail-oriented approach to work • Ability to independently take ownership of channels • Strong team player with a willingness to collaborate with UA, Content, Creative, and Localization teams • Nice to have: Experience in a regulated industry • Nice to have: Familiarity with web and landing page CRO platforms such as VWO, Optimizely, or AB Tasty • Nice to have: Understanding of web-to-app and deferred deep linking frameworks such as Branch, AppsFlyer, or Adjust • Nice to have: Experience briefing copywriters or working with AI content tools

🏖️ Benefits

• Competitive salary and trust-based working hours • 30 days of annual leave • 2 additional public holidays (December 24 and December 31) • Generous professional development budget • Unique team events • Innovative benefits program • Open, honest, and direct communication • Quarterly feedback discussions • MacBook, headphones, and additional work equipment • Modern and inspiring work environment in Berlin or Konstanz on Lake Constance • One professional development day per month • Buddy program