Manager, Demand Generation – B2B

🔥 0 minutes ago

🌐 Mexico, United States – Remote

🇲🇽 Mexico – Remote 🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Architect, execute, and optimize full-funnel demand generation campaigns across Nielsen ONE and Ad Intel • Lead deployment, platform administration, and strategic execution of the Demandbase ABM automation engine • Execute 1:1 and 1:few activations for strategic target accounts • Deploy paid search, paid social, trade publications, content syndication, programmatic display/video, and targeted digital events • Conceptualize interactive executive roundtables, customized webinars, and specialized industry forums • Establish and maintain dual-axis behavioral lead scoring frameworks • Build and maintain Salesforce and marketing automation performance dashboards • Track Cost Per MQL, MQL-to-SQL Conversion Velocity, and pipeline attribution • Translate campaign metrics into retro-reviews and roadmap adjustments during Monthly Business Review cycles • Champion data hygiene, pipeline integrity, and form validation across the MarTech architecture • Establish lead disposition frameworks and feedback loops with Sales and Revenue Operations • Enforce Salesforce SLAs for lead status updates, routing configurations, and disposition reason coding • Implement automated re-nurture logic and lifecycle re-engagement triggers with RevOps • Identify lead management gaps and deploy enablement dashboards aligned with sales revenue quotas • Lead and manage paid media and creative agency partners • Manage content syndication networks and trade publication inventories • Ensure agency deliverables comply with corporate guidelines, brand identity specifications, and data compliance standards

🎯 Requirements

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within SaaS, data analytics, media intelligence, or corporate technology industries • Hands-on experience deploying, governing, and scaling account-targeted plays using Demandbase or Marketo/HubSpot enterprise suites • Advanced experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce CRM environments • Experience with search bidding logic, keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures • Ability to collaborate across complex matrix environments with sales, Revenue Operations, creative teams, and product lines • Professional-level expertise in Google Workspace • Technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures • Working competency with AI platforms such as Gemini, Claude, and ChatGPT • Native-level written and verbal English skills • Ability to present business analytics to executive leadership and establish documentation guardrails

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives