Senior Consumer & Marketing Insights Manager

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Novakid Inc

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

📚 Education

👥 B2C

Education • Ecommerce • B2C

Novakid Inc. is an online English school designed specifically for children aged 4 to 12. The platform offers interactive lessons centered around language immersion with native-speaking teachers, tailored to align with European educational standards. Featuring various age-appropriate programs, speaking groups, and engaging learning materials, Novakid emphasizes a fun learning environment to build confidence and fluency in English for young learners globally.

📋 Description

• Partner with business leaders to identify and prioritise the customer, market and brand questions most relevant to Novakid’s strategic goals. • Design and execute rigorous quantitative and qualitative research, including panel studies, surveys, focus groups and appropriate AI-enabled research methodologies. • Analyse and interpret data to produce clear, unbiased and commercially relevant insights. • Translate insights into specific recommendations, explaining the expected business opportunity, supporting evidence, risks and proposed success metrics. • Facilitate decision sessions with relevant stakeholders and ensure that each recommendation is accepted, rejected or deferred with a documented rationale. • Co-create action plans in which every approved recommendation has a named business owner, deadline and success metric. • Follow up on agreed actions, measure the results of implemented recommendations and capture lessons for future decision-making. • Lead a monthly Research Council, sponsored by the CMO, to prioritise research, review findings, make decisions and track the outcomes of previously approved recommendations.

🎯 Requirements

• A senior consumer and marketing insights professional with strong quantitative and qualitative research capabilities. • Commercially minded and able to connect customer understanding with business strategy. • Proactive in identifying important unanswered questions rather than waiting only for research requests. • Able to communicate complex findings clearly and credibly to senior and C-level stakeholders. • Skilled at facilitating alignment, surfacing disagreements and obtaining explicit decisions. • Comfortable challenging assumptions through evidence while recognising that final business decisions and implementation sit with the accountable business leader. • Confident English Speaker.

🏖️ Benefits

• 100% remote, flexible schedule. • A highly skilled successful team where your decisions have direct impact. • A culture of ownership, trust, and learning. • Unlimited paid time off. • Competitive compensation, bonuses, and stock options — we succeed together.