Head of Performance Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇦🇺 Australia – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 17%

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Logo of ntegrity

ntegrity

11 - 50 employees

📣 Marketing

🤝 Non-profit

💼 Consulting

Marketing • Non-profit • Consulting

ntegrity is a company that specializes in supporting not-for-profit and purpose-driven organizations to create a better future. Since its inception in 2012, ntegrity has assisted numerous changemakers in raising significant donations, inspiring action, and enhancing supporter engagement through a variety of services, including digital strategy, marketing, and transformation, as well as content development and social media advertising.

📋 Description

• Lead ntegrity’s Digital Performance craft services • Set media performance frameworks to build a scalable growth engine for not-for-profit clients • Conduct media audits and reviews • Build media strategy and planning frameworks aligning acquisition and growth strategies with the full conversion funnel • Bridge organisational objectives with media performance strategy • Upskill internal teams • Lead high-value client engagements • Build scalable systems for growth • Set agency media standards and build omnichannel strategies • Establish best-practice campaign frameworks for audit, setup, optimisation, and reporting • Tailor frameworks by budget and campaign type • Lead media strategy for platinum clients • Approve large-budget plans over $500k • Oversee quality assurance and reporting for high-spend accounts • Drive growth experiments and set CRO/A-B testing standards • Partner with Strategy and Creative leads to optimise messaging and formats across funnels • Train leadership, strategy, and performance teams • Build onboarding systems and maintain team platform accreditations • Own media financial processes, including credit approvals, pre-bills, and reconciliations • Define attribution models, media tools, benchmark tools, and spend-tiered technology stacks • Ensure data privacy and compliance • Review senior team work and provide feedback, guidance, and coaching • Lead responses to campaigns delivering below expectations • Attend Melbourne once or twice a quarter for in-person client connection

🎯 Requirements

• Based in Australia • 10+ years in digital performance and media strategy for transaction/ecommerce brands • Strong agency experience managing cross-functional teams and commercial pressures • Proven ability to build media planning frameworks aligned with acquisition funnels, conversion rate optimisation, donor journeys, and long-term value • Advanced technical and strategic mastery of Paid Search • Advanced technical and strategic mastery of Paid Social, including Meta and TikTok • Advanced technical and strategic mastery of Google Ads, including YouTube, PMax, and DemandGen • Advanced technical and strategic mastery of Programmatic buying • Advanced technical and strategic mastery of Publisher Partnerships • Advanced technical and strategic mastery of GMP, including SA360 and CM360 • Advanced technical and strategic mastery of GA4 and GTM • Intermediate knowledge of OOH, TV, Radio, and secondary social channels • High analytical acumen • Experience in attribution modelling, tagging governance, dashboard building, and translating campaign data into growth insights and strategies • Confident workshop facilitation and mentoring ability • Ability to present growth strategies to CMOs and executive stakeholders • Working knowledge of CRMs, Data Warehouse, CDPs, ad automation, privacy, cookie deprecation, and AI integration • Ability to lead platinum client workshops and guide senior stakeholders through strategy and performance turnarounds • Ability to navigate ambiguity and context switching

🏖️ Benefits

• Remote and flexible work • Upfront sick leave • Preventive health support • Dedicated L&D funding • In-person strategy weeks to reconnect and recharge • Personalised development • Real L&D investment • Immediate ownership to learn on the job, experiment, and lead • Access to co-working spaces

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