Lifecycle Marketing Manager

🔥 0 minutes ago

🇱🇰 Sri Lanka – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Oceans

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Oceans is a company that provides highly skilled, global remote talent to businesses in various sectors such as operations, finance, marketing, and administration. They are focused on fixing the outdated reputation of outsourcing by offering experienced and motivated professionals—referred to as 'Divers'—who seamlessly integrate into companies, significantly contributing to their success. Oceans prides itself on ensuring strong matches between their clients and Divers through a meticulous selection process, offering continuous upskilling, high retention rates, and exceptional client support. They cater to startups, e-commerce businesses, small businesses, and solopreneurs, enabling them to scale efficiently with top-notch remote talent.

📋 Description

• Own end-to-end messaging and conversion strategy for physician referrals, organic search inquiries, website visitors, and partner facility foot traffic • Map patient lead journeys by intent, source, clinic location, and readiness to schedule • Design nurturing journeys for unbooked inquiries and pre-visit engagement workflows for scheduled appointments • Partner with front desk leadership to standardize response times, outreach templates, lead disposition tracking, and scheduling handoffs • Develop retention and return-to-care communications for current and previous patients • Segment clinical patient databases using approved operational, behavioral, and service-line criteria • Build compliant cross-service engagement campaigns across physical therapy, medical, and laboratory services • Coordinate omni-channel messaging across GoHighLevel, Phreesia, and integrated communication tools • Architect audience criteria, offers, messaging frameworks, and follow-up journeys for campaign-generated prospects • Support acquisition from gym partnerships, community initiatives, and outbound campaigns • Develop service-line acquisition roadmaps and partner with the paid media specialist on creative briefs, audiences, landing pages, and lead-quality feedback • Build and manage segmented email and SMS campaigns in the CRM • Configure automation workflows, triggers, audience segments, and delivery cadences in GoHighLevel • Define entry, exit, re-entry, and suppression rules and perform pre-launch quality assurance • Maintain campaign calendars, workflow directories, technical change logs, and standard operating playbooks • Audit clinical programs and identify missing lifecycle journeys, content gaps, and handoff requirements • Draft implementation briefs for complex CRM architecture changes or custom API integrations • Execute A/B tests for subject lines, messaging, SMS timing, calls to action, and landing pages • Identify operational bottlenecks and roll out winning playbooks across clinic locations • Establish performance scorecards by service line, campaign source, and clinic facility • Measure qualified leads, confirmed bookings, clinic attendance, and completed visits • Audit CRM data, reconcile outcomes and attribution, and provide data-backed recommendations to leadership • Report to the National Director of Operations and collaborate with Operations, Front Desk, Marketing, Clinical Directors, the paid media specialist, and an external CRM consultant

🎯 Requirements

• At least 4 years of demonstrated ownership in lifecycle marketing, CRM management, marketing automation, or conversion-focused campaign strategy • Track record of driving measurable pipeline or booking growth • Hands-on proficiency building automated email and SMS journeys in GoHighLevel or comparable enterprise CRM platforms such as HubSpot, ActiveCampaign, or Klaviyo • Multi-location setup experience is a strong advantage • Familiarity with WordPress, Google Workspace, RingCentral, Phreesia, or athenaOne is preferred • Deep understanding of customer journey mapping, list segmentation, suppression logic, testing methodologies, and funnel attribution • Ability to analyze full-funnel conversion metrics and audit data integrity • Ability to distinguish marketing attribution issues from front-desk operational delays • Highly organized and autonomous self-starter • Exceptional written communication and strong attention to detail • Discretion to manage sensitive patient communications in alignment with clinical compliance standards • Ability to work a split shift with some overlap with the client’s time zone • Expected to work inclusively with individuals from a variety of backgrounds

🏖️ Benefits

• Remote work arrangement • In-person training programs during the first 3.5 weeks • Benefits and compensation information shared during the offer process • Career growth and development support • Guidance and support from an Operations Manager