Growth Lead – Northeast Asia

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⛩ Asia – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OKX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.

📋 Description

• Own the product growth marketing strategy for NEA, focusing on user acquisition, activation, trading activity, retention and revenue • Develop understanding of CeFi products and crypto trading, including Spot, Derivatives, Earn, Copy Trading, Trading Bots and VIP products, and identify growth drivers • Build and execute product-led GTM strategies based on local user behavior, competitor dynamics and market opportunities • Work with Product, Business, BD, VIP, Affiliate and regional teams to translate product capabilities into acquisition, conversion and monetization opportunities • Analyze the full user funnel and optimize campaigns, product positioning, incentives, conversion journeys and user segmentation • Use digital and growth marketing tools including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms • Develop user segmentation strategies and differentiated product propositions for retail traders, active traders, high-value users and other customer groups • Represent NEA users to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs • Conduct competitor analysis covering products, pricing, incentives, campaigns, user journeys and growth mechanisms • Establish KPIs and measurement frameworks for marketing initiatives and own their impact on product adoption and business growth • Develop market-specific GTM strategies considering regulatory requirements, user targeting, communication boundaries and distribution approaches • Build scalable growth playbooks for testing in individual NEA markets and expansion when successful • Deliver measurable impact on product adoption, active users, trading activity, revenue, acquisition and activation efficiency, retention, reactivation, high-potential segment conversion, priority product adoption, product/market gaps and cross-team collaboration

🎯 Requirements

• Strong CeFi and crypto product knowledge is essential • Understanding of how centralized exchanges work and familiarity with major trading products, user journeys and the competitive landscape • Strong product sense • Highly data-driven and commercially minded • Strong understanding of digital growth tools and mechanics, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization • Proven experience driving measurable business or product growth • Strong understanding of crypto user behavior, particularly active traders and high-value users • Ability to work cross-functionally with Product and Business teams and influence priorities without relying on direct reporting lines • Strong market judgment and awareness of regulatory and market environments • Ability to balance growth ambition with responsible execution, including user segmentation, targeting, communication and channel strategies • Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance • Strong communication and leadership skills • Experience in major North East Asian crypto markets is highly preferred • Fluency in 1 or more NEA language and English

🏖️ Benefits

• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process!