B2B Marketing Lead

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OpenAI

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🤖 Artificial Intelligence

☁️ SaaS

🏢 Enterprise

Artificial Intelligence • SaaS • Enterprise

OpenAI is a leading research organization and company dedicated to creating advanced artificial intelligence technology, with a strong emphasis on safety and ethical considerations. OpenAI's mission is to ensure that artificial general intelligence (AGI) benefits all of humanity. The company develops AI products like ChatGPT, which can assist users with tasks ranging from everyday requests to complex enterprise solutions. OpenAI also provides an API platform that integrates its AI models into various applications. The company is focused on innovation in AI and improving data analysis capabilities, while emphasizing safety and ethical governance of their systems.

📋 Description

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives. • Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing. • Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth. • Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions. • Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting. • Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions. • Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

🎯 Requirements

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments. • Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets. • Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points. • Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments. • Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization. • Experience managing teams, agencies, vendors, and regional or local partners in India preferred.

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible working arrangements