Head of Marketing

Job not on LinkedIn

🔥 22 minutes ago

🌐 Cyprus, Germany, +3 more countries – Remote

🇨🇾 Cyprus – Remote 🇩🇪 Germany – Remote 🇺🇦 Ukraine – Remote 🇵🇱 Poland – Remote 🇸🇰 Slovakia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OptiPlay

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎮 Gaming

🤝 B2B

🔌 API

Gaming • B2B • API

OptiPlay is a B2B iGaming content provider that builds premium HTML5 casino slot games and white‑label game integrations for licensed operators and platform partners. The company offers a REST API and sandbox for rapid integration, certified RNG and independently tested game mathematics, configurable RTP/volatility, cross‑platform (desktop, mobile, tablet) titles built with PixiJS/HTML5, and responsible‑gaming features. OptiPlay highlights 10+ released games, 50+ operator partners across 20+ regulated markets, multi‑language and multi‑currency support (including crypto), and 24/7 partner support. It is incorporated in 2025 and positions itself as an operator‑focused, fast‑shipping provider of certified slot content.

📋 Description

• Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs • Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI • Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers • Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy for operators and players • Analyze market trends and competitor strategies to identify new growth channels within the iGaming space • Build, mentor, and inspire a high-performing marketing team • Plan, coordinate, and lead presence at international iGaming events and expos • Collaborate with designers to approve visual assets and ensure consistency across promotional materials

🎯 Requirements

• 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness • Deep understanding of B2B marketing dynamics in the slots/casino ecosystem • Strong experience in budget allocation, performance analytics, and KPI tracking • Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.) • Strategic mindset combined with the ability to execute quickly without unnecessary red tape • Fluency in English (written and spoken) • Nice to have: Established network of iGaming media contacts, affiliates, and event organizers • Nice to have: Experience working directly with game studios or casino operators • Nice to have: Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions • Nice to have: Strong visual eye and experience briefing/managing visual content production