Vice President of Marketing

🔥 0 minutes ago

🇩🇪 Germany – Remote

💵 €130k - €160k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Ordio

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Seed Round on 2023-01

Consulting • Logistics • Healthcare

Ordio is a comprehensive platform for workforce management, specializing in shift planning, personnel data management, and time tracking. It allows businesses to organize their staff efficiently, automate processes, and gain valuable insights through analytics. With a focus on deskless workforces, Ordio serves over 1,000 companies across 72 industries, offering tools that enhance operational efficiency and decision-making.

📋 Description

• Own Ordio’s marketing strategy, budget and operating cadence, focusing on pipeline, customers, ARR, CAC and payback • Build and scale a measurable demand generation engine across Google, Meta, LinkedIn, organic, content and SEO • Analyze campaign performance, creative, landing pages and conversion • Own the full funnel from first touch through Closed Won, including lifecycle, CRM, nurture and conversion optimisation • Sharpen Ordio’s positioning and messaging across its product suite • Improve brand and creative quality while maintaining commercial accountability • Collaborate with Sales on shared pipeline and revenue goals • Partner with Product on launches, self-service, trials, PLG experiments and conversion loops • Build the team, processes, reporting and agency/freelancer setup • Internationalize the acquisition engine and establish repeatable GTM playbooks for new European markets • Work closely with the CEO, Sales and Product to scale acquisition, improve conversion and expand into new European markets

🎯 Requirements

• Significant in house experience in B2B SaaS / software • Experience scaling a SaaS company through a comparable growth stage, ideally somewhere between €3–10m ARR and €15–30m+ ARR • Strong experience with high-volume SMB / Lower Mid-Market acquisition, rather than only enterprise ABM • Proven ability to generate measurable pipeline, customers and revenue through marketing • Strong hands-on knowledge of Google, Meta and LinkedIn, ideally having owned meaningful budgets of €100k+ per month • Strong command of CAC, CPL, conversion, payback, pipeline economics and ARR • Full-funnel mindset from acquisition through Closed Won • Strong understanding of brand, positioning, messaging and creative quality alongside performance marketing • Good understanding of content, SEO, lifecycle, CRM and conversion optimisation • Experience working closely with Sales on shared revenue targets and Product on launches, PLG and positioning • Experience leading and developing a marketing team while remaining willing to go deep into campaigns, numbers and execution • Builder mentality: built or materially improved teams, processes, reporting and acquisition engines • Fluent German and business-fluent English

🏖️ Benefits

• Competitive compensation & benefits • True ownership of a core growth function with direct impact on pipeline and ARR • A steep learning curve across growth, product, international expansion and company building • Top-tier equipment (MacBook Pro M4 or higher) • Flexible setup: Hybrid or fully remote within Germany • Well-being support: Subsidized gym memberships, wellness initiatives, Jobrad • Inclusive environment and equal-opportunity employment

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